Content Marketing Industry: What’s Happening in Hiring [Research]

Content Marketing Industry: What’s Happening in Hiring [Research]. Hiring a new member for your content marketing team seems like a great thing. It’s a challenge faced by 45% of advertising and marketing executives, according to a survey of 400 U.S. industry leaders by The Creative Group. Here are the top 20 with the greatest number of content marketing jobs, according to Conductor’s Inbound Marketing Jobs Salary Guide 2017: New York San Francisco Chicago Los Angeles Boston Seattle Washington, D.C. Atlanta Austin Dallas San Diego Houston Philadelphia Denver San Jose Miami Phoenix Minneapolis Charlotte Orlando Compensation figures Starting salaries for content jobs are on the rise, as reflected in The Creative Group 2017 Marketing Jobs Salary Guide: Content skills in highest demand Data analysis, and content writing and editing are the most important skills companies are looking to hire this year, according to 2016 Digital Content Survey, Altimeter, a Prophet company. Here’s how respondents who were asked the four most important skills they were looking to hire in 2017 listed priorities: Data analysis – 67% Content editing and writing – 59% Program/project management – 53% Graphic design – 50% Coding/development – 50% Video production and editing – 47% Marketing automation/software expertise – 42% Social media expertise – 18% Multiple talents needed in one role Roles in content marketing blend creative, technology, and analytics so companies seek individuals with more than one area of expertise. Expect this pattern to persist as cross-departmental collaboration becomes the norm.” That insight is mirrored in Conductor’s Inbound Marketing Jobs Salary Guide 2017, which reveals almost one in two content jobs (46.7%) requires SEO skills. These roles include content marketing specialists, content managers, content directors, and marketing manager positions. Employee retention With content marketing talent in high demand, companies seek to reduce turnover. Research in this article is reprinted with permission of The Creative Group, Conductor, and Altimeter. Want to learn more about these roles and others?