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The One-Hour Guide to SEO, Part 2: Keyword Research – Whiteboard Friday

The One-Hour Guide to SEO, Part 2: Keyword Research – Whiteboard Friday

In the second part of the One-Hour Guide to SEO, the inimitable Rand Fishkin covers what you need to know about the keyword research process, from und ...
Facebook Relevance Score is Dead. Here’s What You Need to Care About Now

Facebook Relevance Score is Dead. Here’s What You Need to Care About Now

The Facebook Relevance score is no more. What was the Facebook Relevance Score? The original intent behind the Facebook Relevance Score was to assess ...
How to Avoid Using Cringeworthy Stock Photo Images in Your Content

How to Avoid Using Cringeworthy Stock Photo Images in Your Content

Visual content marketing does these things too. Visual content marketing builds trust and authority. But visual content will only build trust and comm ...
7 Reasons Your Instagram Stories Are Failing to Convert

7 Reasons Your Instagram Stories Are Failing to Convert

It’s not you— it’s your Stories. Our team found that live-action videos perform better than graphic videos for that reason: content that’s too slick l ...
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