Tag: Oracle

Kelvin Gee Delves Into Key Learnings from Oracle’s Account-Based (Marketing) Initiative

Kelvin Gee Delves Into Key Learnings from Oracle’s Account-Based (Marketing) Initiative

But for Kelvin Gee, Oracle’s Senior Director of Modern Marketing Business Transformation, and his team, thinking differently has led to piloting an ac ...
What Two High School Students Can Teach Marketers About Empathy

What Two High School Students Can Teach Marketers About Empathy

By the end of my conversation with Lauren and Yohana, I was overwhelmed -- by the prototype they had developed, the motivation behind it, and they way ...
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