Tag: Relevance
Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings
Google — and other search engines — use these votes to rank web pages in search results.
To rank in Google, it’s not simply the number of votes you re ...
Facebook Relevance Score is Dead. Here’s What You Need to Care About Now
The Facebook Relevance score is no more.
What was the Facebook Relevance Score?
The original intent behind the Facebook Relevance Score was to assess ...
6 New Lessons About Content Marketing Relevance
Relevancy creates attention.
And to be someone’s favorite, you need to be hyper-relevant.
The trick is, as your audience grows, it can become more dif ...
Relevance at Scale with Machine Learning
This is where machine learning comes in.
Simply put, machine learning is a process that leverages knowledge (in the form of patterns) extracted from h ...
The Email-Marketing Death Spiral Begins When You Think More Is Better
You can build a powerful customer connection if your emails are personalized, relevant and perfectly timed.
Later, you receive an email from that bank ...
How to Improve Content Performance by Boosting Relevance
We live in a content world driven by the attention economy1.
Marketers are always looking for new ways to optimize their content and place it where th ...
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