Tag: Retail
5 Ways That Companies are Screwing Up Their eCommerce Growth
Harris warns that eCommerce companies should not hesitate to expand their marketing to multiple channels or they could be missing out on untapped reve ...
E-Commerce Technology: Why Your ESP Is Not Enough, and What You Need Instead
E-Commerce Technology: Why Your ESP Is Not Enough, and What You Need Instead.
It's widely accepted that on average 80% of first-time purchasers won't ...
For Serious ROI, B2B Companies Should Adopt These Three B2C Marketing Strategies
After all, different audiences require different strategies to effectively engage customers and potential customers.
Social media has made UGC much mo ...
How to Ride the Livestreaming Wave to Marketing Success
Live video marketing has become a must-do trend in the digital marketing community.
It’s a no-brainer because from what I've seen these companies seem ...
How to Inspire Your B2B Audience with Killer Content Marketing1
Your content should bring out the people behind the brand.
One of my favorite marketers for showing personality is Buffer’s Kevan Lee.
#2: Bring Your ...
Pop-up Shop Marketing: a Quick How-to Guide
Why pop-up shops?
Well, the first reason has less to do with immediate sales and more to do with branding.
By aligning your brand with this temporary ...
The Secret to Creating Scalable, Quality Content and Better CX – Infographic1
Not one of your customers is doing this.
In fact, when marketers integrate influencer marketing at the content marketing strategy level, it becomes a ...
For Social Media Success, Avoid These 3 Mistakes
Consumers, in 2017, expect companies to engage with them across social channels.
In this article, I’ll address three common mistakes that businesses m ...
Customer Segmentation Basics Explained
We all want to get to know our customers better.
To understand our customers better, we need systems in place to acquire and analyze data, we need the ...
How to Sell to Millennials
A great mobile experience Millennials love their mobile phones and use them often to access websites, so a retailer's mobile site needs to provide a g ...