Tag: Storey
Here’s How to Add a Link to Your Instagram Story [Pro Tip]
Instagram Stories has extended the amount of time people spend in the app by approximately ten additional minutes.
But, while that extra time means mo ...
Are Chat Stories the Future of Native Advertising?
“Mom’s Secret,” one of the many stories available on the chat fiction app Yarn, is actually sponsored by Skype.
Unlike more traditional forms of conte ...
The Three Ingredients of a Killer Customer Story Video
Eighty-nine percent of marketers consider them the single most effective tactic and they’re the cornerstone of most marketing strategies.
Before you b ...
How to Use Documentary Filmmaking Techniques to Craft Memorable Content
So, let’s talk about producing content that your audience not only wants to consume but will seek, content that’s deeply and personally relatable, con ...
4 Secrets of Great Storytellers
What’s your story?
Captivating examples of this “different kind of mind” at work emerge seemingly one after the other.
Let’s take a look at the secret ...
Be Like Honest Abe: How Content Marketers Can Build Trust Through Storytelling
But one of the less-discussed benefits of storytelling might be among the most important in today’s context: it builds trust with your customers and p ...
Why the Best Storytellers Achieve the Most Brand Awareness
Google isn't the only brand that made people cry using emotional ads.
This is actually a psychological hack many brands use to evoke emotions in the a ...
How Cards Against Humanity Helped Us Shape Our Product Story
Cards Against Humanity is more than just a game to me -- it led to an epiphany that shaped the way my company developed its product story around conte ...
How to Develop a Brand Story That Attracts Great Talent
What a brand story is and why you need one Your brand story is the culmination of everything your brand says, does and looks like.
Your brand personal ...
The Science of Storytelling: A #CMWorld Chat with Joe Lazauskas
So how can marketers take advantage of this?
He joined us for a recent #CMWorld Twitter chat.
Our brains actually light up fivefold when we hear good ...