Tag: United States

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A Guide to Measuring Social Media ROI (Includes a Free Calculator)

A Guide to Measuring Social Media ROI (Includes a Free Calculator)

Measuring social media ROI is key to securing buy-in and budget for your social marketing strategy. In this post we’ll give you the tips and tools (in ...
The Future of Content Marketing: It’s Not What You Think

The Future of Content Marketing: It’s Not What You Think

You’ve heard people like me mention stats like the average piece of content that ranks on page one of Google contains 1,890 words. But that doesn’t me ...
5 Reasons Why You Should Still Be Advertising on Facebook

5 Reasons Why You Should Still Be Advertising on Facebook

By spending the extra money, you will not only appear in more feeds, but you can further target these ads to the right people. You can design ads to b ...
How to Stop the Vanity of Your Search Metrics

How to Stop the Vanity of Your Search Metrics

Keyword search volume The keyword search volume metric refers to the number of searches performed for a keyword within a time frame – how many times p ...
Use These 10 Tools to Enhance Your Instagram Post Conversions

Use These 10 Tools to Enhance Your Instagram Post Conversions

The software allows you to create your own GIFs by recording content directly through the app. None of that is necessary when it comes to uploading vi ...
What Did American Consumers Want From the Maker of Cup Noodles and Top Ramen? Hats and Shirts, Apparently.

What Did American Consumers Want From the Maker of Cup Noodles and Top Ramen? Hats and Shirts, Apparently.

But when you're young and/or on a tight budget, one of the most popular options has remained some dry noodles and a packet of sodium that you can buy ...
If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]

If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]

If your content doesn’t include data, it is less likely to be trusted, persuasive, or even read. That’s based on the findings from an August survey of ...
A Blog Isn’t a Blog, It’s a Business

A Blog Isn’t a Blog, It’s a Business

What blogging used to be A blog used to just be a blog. As social networks evolved, people realized it was easier to share personal stories on Faceboo ...
9 Ways to Promote Your Marketing Content

9 Ways to Promote Your Marketing Content

Content only works, only influences potential customers, when those would-be customers can find it. Posting an article to your company’s site and on s ...
Snapchat Advertising 101: How to Run Effective Snapchat Ads

Snapchat Advertising 101: How to Run Effective Snapchat Ads

But… Snapchat has nearly 200 million daily users, watching 10 billion videos per day. Because of that… Snapchat is different than the others. Types of ...
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