Tag: USA Today

Is April Fools’ Day Worth the Risk for Brands?

Is April Fools’ Day Worth the Risk for Brands?

Is celebrating April Fools’ Day a good idea for content marketers? If your brand thinks of April Fools’ as a one-day joke, don’t do it. While we don’t ...
2019 Super Bowl Commercials: Who Won on YouTube?

2019 Super Bowl Commercials: Who Won on YouTube?

In case you hadn’t heard, the New England Patriots just won the Super Bowl (again!) When we first reported on the spots listed on USA Today’s Ad Meter ...
How Neuromarketing Could Revolutionize the Marketing Industry

How Neuromarketing Could Revolutionize the Marketing Industry

But what if we could actually measure emotional resonance? Neuromarketing blends neuroscience and marketing to help brands gauge the emotional resonan ...
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