2019 Super Bowl Commercials: Who Won on YouTube?

2019 Super Bowl Commercials: Who Won on YouTube?

In case you hadn’t heard, the New England Patriots just won the Super Bowl (again!) When we first reported on the spots listed on USA Today’s Ad Meter, there were 25 publicly-available YouTube videos; now, there are 56 publicly-available commercials on YouTube. According to Ad Meter, voters around the world chose the NFL’s very own “The 100-Year Game” as the best Super Bowl ad of 2019. However, this spot didn’t claim the most online video views, nor the most social engagement. We’ve only included approved/final spots from brands’ official YouTube accounts uploaded in the last 30 days. 2019 Super Bowl Commercials: Overview and Fun Facts Brands submitted 58 official ads to Ad Meter. Marvel Entertainment claimed the top two most-engaged clips from this year’s Super Bowl spots, followed by Budweiser, the NFL, and Michelob ULTRA. Most-Watched: “Not Everything Makes the Cut” Released by Amazon 38.1M views 10.9K engagements <0.1x ER3 Most-Engaged: “Marvel Studios’ Avengers: Endgame – Big Game TV Spot” Released by Marvel Entertainment 410K engagements 9.1M views Released by Amazon 38.1M views 10.9K engagements Don’t forget to check out our rundown of this year’s overall Super Bowl content performance on both YouTube and Facebook (hint: food brands took over YouTube, while media and entertainment scored well on Facebook!

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In case you hadn’t heard, the New England Patriots just won the Super Bowl (again!) last night, making history alongside the Los Angeles Rams in the lowest-scoring Big Game ever. Of course, in addition to the on-field action, football fans were also focused on the 2019 Super Bowl commercials. And so were we!

When we first reported on the spots listed on USA Today’s Ad Meter, there were 25 publicly-available YouTube videos; now, there are 56 publicly-available commercials on YouTube. According to Ad Meter, voters around the world chose the NFL’s very own “The 100-Year Game” as the best Super Bowl ad of 2019. However, this spot didn’t claim the most online video views, nor the most social engagement. Those honors go to other 2019 Super Bowl commercials, as well as the awards for highest average three-day view counts (V3) and three-day engagement rates (ER3).

Below, we reveal the winners of all 2019 Super Bowl commercials based on these metrics! We’ve only included approved/final spots from brands’ official YouTube accounts uploaded in the last 30 days. Note that not all ads…

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