Consumers are required to opt-in before receiving any texts, meaning they are open to receiving – and welcome – your message. Marketing Interactions, Inc. CEO Ardath Albee joined us on a recent #CMWorld Twitter chat to explain why she believes “messaging is quickly becoming a go-to channel for savvy marketers.” When marketers think text messaging, B2C, restaurants, and retail come to mind. How can B2B marketers use text message marketing effectively? #cmworld https://t.co/OlSGCz9DoG — Bettina Papirio (@hw_bettina) March 6, 2018 A1: #B2B marketers could use it in a way to communicate with their target audience. #CMWorld — Maria Marchewka (@_MariaMarchewka) March 6, 2018 Does every marketing message via text message need to include an offer or CTA? A2: Marketing should be helpful. #cmworld. https://t.co/QKc8tZuAAO — Buddy Scalera (@BuddyScalera) March 6, 2018 A2: Again, thinking of an event context, an informational text could be the right call for building that relationship versus having every text being a CTA to do something for the brand’s benefit. Another way to learn more about text message marketing is to attend Ardath’s session, Automation Isn’t Just for Email: Why Text Messaging Can Be the Conversation that Counts, at Intelligent Content Conference in Las Vegas March 20-22. You can’t opt-in to receive text messages from CMI.
Your phone buzzes. You see it’s a text message, not from a friend but a brand. Surprised? For many people, the answer is no. Text message marketing is no longer just for spammers. It can help you foster a relationship with your audience. Consumers are required to opt-in before receiving any texts, meaning they are open to receiving – and welcome – your message.
Marketing Interactions, Inc. CEO Ardath Albee joined us on a recent #CMWorld Twitter chat to explain why she believes “messaging is quickly becoming a go-to channel for savvy marketers.”
When marketers think text messaging, B2C, restaurants, and retail come to mind. How can B2B marketers use text message marketing effectively?
A1. Secret to conversational messaging is to think about situations where texting is a natural fit, not necessarily by industry or B2C or B2B #CMWorld https://t.co/HQTkukvRD8
— Ardath Albee (@ardath421) March 6, 2018
A1: I believe it can be successfully used to drive behavior change when linked to other content & as a research tool. #cmworld https://t.co/OlSGCz9DoG
— Bettina Papirio (@hw_bettina)…
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