The 17 Best Social Media Management Tools [2018 Update]

Author: Michael Jenkins / Source: Jeffbullas’s Blog

Especially if you’re running an agency or managing the social media accounts of other businesses.

How do you juggle and manage the many hats you need to wear as a social media manager?

Creating content, scheduling shares, engaging with followers, repurposing content, sharing others’ content, community management… This list could go on forever.

The only way to effectively manage social media at scale is with the use of social media management tools that can improve your efficiency, and over time get you better results.

The tools we discuss below help you do that. Many of them have similar features, however, they are all different in terms of the BEST way to use them. Choose the ones that fit your needs and give them a whirl.

Here are 17 of the best social media management tools available:

1. Agorapulse

Agorapulse is first on the list because it’s the social media management tool of choice here at JeffBullas.com. For its price, it is far and away the most feature-packed option on the market.

Agorapulse lets you schedule content for Twitter, Facebook, Instagram, LinkedIn, and Google+ all in one place. It also has dynamic reports on three social networks and bonus features such as running social promotions and managing your social media inbox.

Why Agorapulse wins the social media management race:

• The pricing is reasonable given the rich list of features, starting as low as $49 a month.
• The content publishing features are the best in the market, with beautiful visual previews of all content, and a robust evergreen content publishing system that will save you tons of time.
• The social media inbox lets you quickly go through incoming messages across any of your social accounts, check them off, and keep the mess out of your email inbox.
• The reporting is easy to customize, it looks awesome, and you can export reports as a PowerPoint presentation, which is especially good for agencies and in-house reporting requirements.

Let’s take a quick look at some of these benefits in action.

Visual previews of all social media messages

This powerful feature enables you to create a library full of evergreen content and re-publish it based on a predetermined schedule.

It’s as easy as creating categories for your content:

This feature alone will save you hours and hours every week, not to mention it has the potential to increase your followers and dramatically increase traffic back to your website by re-sharing evergreen content over time.

Social media inbox

Agorapulse’s social media inbox allows you to filter all of your mentions and messages from integrated social accounts, quickly review and like the ones that don’t require attention, or assign the response to people in your team if necessary.

Easy and beautiful reporting

The analytics reporting with Agorapulse is simple enough for any social media manager to make sense of in no time, but it also provides enough meaning to articulate the value of social media to key stakeholders. Here is a look at the metrics overview and followers graph:

These are just a few of the many powerful features Agorapulse has to offer. Add to this ads monitoring, competitor analysis, social listening, a social media calendar, a Chrome extension, and team workflows, and you are left with one behemoth of a social media management tool. It’s quite amazing that its pricing is so competitive. Unlike like the other tools on this list, Agorapulse is an all-in-one solution and you won’t need to patch together 3 or 4 different social tools to achieve the same outcomes.

It sounds too good to be true, are there any cons to using Agorapulse?

aThe only (minor) downfall of Agorapulse is the same reason it is such a powerful option, and that is its lengthy feature list. For a first-time social media marketer, the extensive feature list may be too much to come to grips with initially.

There is a bit of a learning curve to extract all of the possible value from this tool. So if you’re new to social, it might not be the best starting point.

But if you’re ready to take your social media game to the next level and want to save a bunch of time in the process, sign up for Agorapulse and give it a whirl.

2. Social Oomph

SocialOomph helps you re-post content on Facebook and Twitter on an automated schedule. It’s one of the most powerful social media management tools on the market, but its interface is a little clunky and old-school. If all you are looking for is a time-saving tool to repost content for you, then Oomph is worth a look. But if you want something more extensive that is easy to use, and encompasses your entire social strategy, than I’d recommend looking elsewhere.

3. Meet Edgar

Meet Edgar took the digital world by storm when it was one of the first social media management tools to popularize “evergreen sharing”. They have certainly evolved since their beginnings as a simple library of repurposed content and they deserve to rank in our list of tools. However, the other tools have caught up and Edgar’s primary point of difference is fading.

With that being said, their simple pricing model combined with an interesting integration with Bit.ly, RSS feed automation, and a number of other time-saving features means they are worth a look.

4. FlypChart

FlypChart made this list because,…

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