The 5 Best Messaging Apps for Marketing in 2017

The 5 Best Messaging Apps for Marketing in 2017

The 5 Best Messaging Apps for Marketing in 2017. Most messaging apps also let businesses market to their massive, engaged user bases. After signing up for the service on their website, users would send a picture of their refrigerator's contents to WhatsCook. Marketing Features: WeChat isn’t just a popular Chinese messaging app. This will allow you to create a company micro-site, publish content, and provide customer services all within the WeChat app. 4) Line Most popular regions: Japan, Thailand, Taiwan, and Indonesia Age group: 10-49 Marketing Features: Line is a free messaging app that offers a profile page, stickers, games, video calling, music streaming, ride-sharing, and about 30 other features. It dominates Japan’s messaging app market, where 94% of messaging app users use the app. His 12.5 million Line followers are more than all his Facebook, Twitter, and Instagram followers combined. When users sign up for it, they add the HubSpot Blog app to their Slack profile, where they receive a weekly broadcast of content. What messaging apps do you use for your marketing?

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Remember only being able to send 1,000 texts each month?

My mom definitely remembers our phone bills when I doubled that amount every week in middle school.

Thankfully, companies created messaging apps to provide free and unlimited messaging, which was a refreshing solution for rigid text message limits and their lofty costs.

But messaging apps refused to be just another form of text messaging. They kept innovating and evolved into apps for almost every digital interaction possible.

Now, within a single app, you can chat with your friends, communicate with brands, make calls, play games, consume content, buy products, and even call a cab.

These added functionalities make messaging apps sticky. They draw users to the app more often and keep them there for a longer time. Today, messaging apps have over 5 billion monthly active users worldwide.

Most messaging apps also let businesses market to their massive, engaged user bases. Marketers can now use chatbots to provide customer service, send content to users, sell products, and advertise.

Naturally, different countries and age groups prefer some apps to others. Read on to learn how you can tailor your messaging app marketing for five different global messaging apps.

5 Best Messaging Apps for Marketing in 2017

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Most Popular Regions: Latin America, Europe, The Middle East, Southeast Asia, India, Russia, and Africa

Marketing Features:

WhatsApp doesn’t sell ads, prohibits third-party bots, and limits its broadcast message feature and group chats to 256 people. How are marketers supposed to leverage the most popular messaging app in the world then?

Since WhatsApp isn’t conducive to large-scale content distribution, marketers must take advantage of its one-to-one messaging capabilities. And by interacting with WhatsApp users like a normal user would, marketers can execute hyper-targeted and personalized campaigns.

In 2014, Hellman’s Brazil created WhatsCook, a live recipe service that connected people to real chefs. This wasn’t a service that just recommended recipes, though. It created recipes with the ingredients users already had.

After signing up for the service on their website, users would send a picture of their refrigerator’s contents to WhatsCook. Then a chef would whip up a unique recipe using the person’s available ingredients and teach them how to cook it using pictures, videos, and other WhatsApp features.

Over 13,000 people people signed up for WhatsCook and each user spent an average of 65 minutes interacting with Hellman’s chefs. The service also received a 99.5% approval rating.

WhatsCook is a prime example of creative WhatsApp marketing. By attracting users with a helpful service, they engaged thousands of more people than they could by blasting content through a broadcast or group chat.

To start a service like WhatsCook, you just need users’ phone numbers or they can add your number to their contact list.

Fortunately, WhatsApp offers a click-to-chat link that you can embed in your website, email signature, or social profiles, allowing you to effectively promote your service.

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Most Popular Regions: North America, Europe, Australia, The Middle East, South Asia, Southeast Asia, and Africa

Age group: 16-44

Marketing Features:

Facebook messenger offers brands a stockpile of marketing features.

For instance, you can serve destination ads in people’s newsfeed to drive them to your messenger and spark a conversation, send sponsored messages to people who’ve messaged you in the past, integrate…

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