The 5 Social Media Emergencies Your Next Client Could Have. There’s nothing like landing a new big client, and social media agencies know this. But one of the biggest issues facing a social media agency when a new client shows up is the emergency work that often needs doing. Take a look at the content the client has been posting across the social media accounts they are associated with. If the content is simply promotional stuff, you will essentially have to ‘reset’ everything and change the approach drastically. Whether you are curating content, or developing your own useful content, as long as that majority is there your client should see a reasonably quick upturn in reach and engagement. The accounts have to be worked on, and that means engaging with real, active audience members. If these comments are not being responded to, get going quickly. Make it an incentive, and start to promote it. Not talking to the audience means that your new client doesn’t care about them.
There’s nothing like landing a new big client, and social media agencies know this. But one of the biggest issues facing a social media agency when a new client shows up is the emergency work that often needs doing.
If the client has spent years doing their own social media, chances are there are a number of issues that need immediate attention. These issues are so big that they need a quick ‘on the fly’ strategy. If they were left to get worse, the social media presence that the client has could soon be seriously compromised.
We thought we would run through five of these emergencies. Take a look at each one and the remedies that are needed, and make sure to have the list to hand when you have that first client meeting. If any of the following are present, it’s time to call in the social media paramedics.
This should hit you in the face as soon as you meet them. Take a look at the content the client has been posting across the social media accounts they are associated with. If the content is simply promotional stuff, you will essentially have to ‘reset’ everything and change the approach drastically.
Some clients are unaware of why you have to balance your content carefully. They don’t understand that social media branding relies heavily on high quality content that provides value to an audience. This does not mean overly promotional tweets, for example.
If your new client has a feed, anywhere, that is all about them, step in with an emergency approach. Create a short term content calendar that sends out a positive, helpful message to the audience your client has.
The aim is to provide a mix of content that has the ratio 80:20. This means that 80% of the content you post is helpful, and useful. Whether you are curating content, or developing your own useful content, as long as that majority is there your client should see a reasonably quick upturn in reach and engagement. People share stuff that helps or engages others. They don’t share stuff that sells.
Obviously, you know this. You’re an agency. But getting the client to see the value behind creating content that isn’t about them is no easy task if they don’t understand it. Educate the client as quickly as possible. A wrong approach that is over-promotional will result in disaster before too long.
If there is absolutely no interaction going on between the client and their audience you have a serious problem. No matter what stage of growth the client is experiencing, you should be able to see some response to audience comments or an active campaign, whereby the client is reaching out to audience members with conversation and/or engaging incentives.
Simply setting up a social media account and then waiting to see if it makes a dent on your bottom line is no way to be. The accounts have…
COMMENTS