3 Ways Social Media Can Benefit Your Business (Beyond Promotion)

A smarter strategic approach to it will drive huge efficiencies, provide you with incredible opportunities to build and protect your brand and—most importantly—help you drive real revenue and measure ROI. Finding meaningful efficiencies is every bit as important to an organization as driving new revenue. Where social media matters Social media can drive remarkable efficiencies in large organizations. You can listen across social networks and get to customer questions and comments immediately, effectively spending far less time on customer service issues. There is no better place for a brand to achieve its potential than social media. It lets you build and execute campaigns that align with your other marketing efforts. It allows sales teams to find and nurture prospects and customers. It provides you with actionable data that will help inform your future business decisions. We’d love to have a conversation about how our social media software solution can help you achieve your goals. Need to sell someone else in your organization on the value of social media?

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3 Ways Social Media Can Benefit Your Business (Beyond Promotion) | Hootsuite Blog

Large organizations will be faced with some interesting challenges in coming months and years. The way we connect today is drastically different from even a few short years ago. It’s a big shift, and one that can largely be attributed to social media.

While its impact is undeniable, organizations still scramble to make sense of all social media’s moving parts. Everybody is trying to avoid the slowly-but-surely creeping threat of being made irrelevant by technology and a lack of action. A once-mighty video rental chain comes to mind, with a few other previously heavy hitters in tow.

All of this begs the questions: how do large organizations tap into this shift in a meaningful way? How do you leverage the enormous power of social media? After all, there’s an estimated $1.3 trillion in untapped revenue in social. That’s a huge, lucrative pie that few are eating, and even fewer are going back for seconds.

The most important thing is to understand (and embrace) the fact that social media is more than a simple promotional tool—it needs to be a core part of your business strategy and given consideration in every major decision.

That’s social media’s role today and the foreseeable future. A smarter strategic approach to it will drive huge efficiencies, provide you with incredible opportunities to build and protect your brand and—most importantly—help you drive real revenue and measure ROI.

This guide—which is also available as a downloadable PDF—outlines what that looks like.

3 ways social media can benefit your business

1. Bake efficiencies into your organization

3 Ways Social Media Can Benefit Your Business (Beyond Promotion) | Hootsuite Blog

A penny saved is a penny earned. That statement is as true today as it was when you first heard it (with perhaps a few more zeros attached to that figure now). Finding meaningful efficiencies is every bit as important to an organization as driving new revenue. But it can be a whole lot trickier.

Smart marketers know that being efficient is about more than cutting corners or slashing budgets—it’s implementing meaningful, long-term changes that help your team and organization save time, stretch dollars, and do something better than they could before.

Where social media matters

Social media can drive remarkable efficiencies in large organizations. From helping customers to aligning teams across the globe, social helps solve problems in far less time than traditional channels.

Used collaboratively, Hootsuite will help you reach your goals sooner and on-budget. You can listen across social networks and get to customer questions and comments immediately, effectively spending far less time on customer service issues.

You can even align your sales efforts with marketing to ensure reps are on-brand and all teams have access to the same content across departments, regions, and countries. And, best of all, the platform can scale to accommodate your goals and team size.

Case Study: When OCBC Bank adopted Hootsuite to solve customer service inquiries, the volume of emails being circulated among the team to resolve issues dropped by a staggering 90 percent. Learn more about how OCBC Bank used Hootsuite to make their organization more efficient.

2. Build an amazing brand—and…

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