The Most Effective Digital Channels to Include in 2017 Marketing Plans

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Marketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2.

The report was based on data from a survey conducted in December 2016 of 265 marketers (47% B2B, 35% B2C, 18% both B2B and B2C).

Some 63% of respondents say brand websites are one of the most effective channels to include in a 2017 digital marketing plan; 52% say email is one of…

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