The Psychology of Social Media

The Psychology of Social Media

Whereas advertising and selling implement techniques to get people to give you cash for your products/services. Social Media Marketing psychological concepts including behaviors, visual strategies, and emotion. People Want to Share Social Media users love to share content with their networks. The study found that 94% of people share because they feel the content will improve the lives of their audience. Providing content that will help others and that others may share with their audience is key to generating interest and awareness of your company. About 62 to 90% of the assessment is based on colors alone.” (Impact of Color on Marketing) Webcast, November 30th: How Zendesk Scaled to 100,000 Customers in 150+ Countries - Simply and Beautifully Using the correct color for your business or your marketing campaign matters, though it should fit the message you are communicating. 83% of consumers buy because of color. Emotions are Infectious According to Psychological Science, a journal of the Association for Psychological Science, evoking certain emotions can help increase the chance of a message being shared. Sharing information may be driven by arousal. Using positive message in your marketing content can contribute to your message being shared by more people and with more people.

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Marketing is the process of creating, communicating, delivering, and exchanging something that has a value to customers, clients, partners, and society at large.

At its very core, marketing is psychological. Whereas advertising and selling implement techniques to get people to give you cash for your products/services. Marketing has little to do with getting consumers to purchase from you and more to do with developing an interest and cultivate a demand for the products and services you offer.

Social Media Marketing psychological concepts including behaviors, visual strategies, and emotion. Understanding these concepts and incorporating them into your marketing plan will contribute to your campaign’s success, helping to develop that interest and cultivate the demand for your product/services.

People Want to Share

Social Media users love to share content with their networks. Users are sharing photos, images, opinions, articles, videos, etc.

The New York Times conducted a study that examined why people share content online. The study found that 94% of people share because they feel the content will improve the lives of their audience.

Consumers enjoy content more when they share it,…

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