PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode This week, Robert ponders how we compare ourselves to others. In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. (05:45): Welcome to Episode 206: Recorded live on October 23, 2017 (Running time: 1:05:58) (11:38): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training. Starting on November 6, we’ll be making stops in Boston; New York; Washington, DC; Seattle; San Francisco; Chicago; Atlanta; and Austin, Texas. Robert and I would love to see you there, so register today. The quick hits – Notable news and trends The deep dive – Industry analysis Rants and raves (44:02): Robert’s commentary: Nielsen is poised to start measuring the viewing audience of TV shows on Netflix. This Old Marketing example of the week (56:40): Polyface Farms: A reader recently referred Robert to the story of Joel Salatin, a second-generation farmer in Virginia who grew up watching his parents struggle to maintain their family farm. By creating a media brand to drive the success of his sustainable farming business, Joel has built Polyface Farms into a quintessential Content Inc.-style example of This Old Marketing.
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.
In this week’s episode
This week, Robert ponders how we compare ourselves to others. In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. We also discuss media companies’ rankings for brand loyalty – though these aren’t the media companies you’re looking for. Our rants and raves include Nielsen’s bid at measuring Netflix, and what we can learn from one-hit wonders; then we wrap up with an example of the week on the “Gary Vaynerchuk” of sustainable farming.
Show details
- (00:01): An advertising blast from the past: “Gotta Be Pepsi Now!”
- (00:30): Robert muses on this week’s theme: How do you compare?
- (05:45): Welcome to Episode 206: Recorded live on October 23, 2017 (Running time: 1:05:58)
- (11:38): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training. Starting on November 6, we’ll be making stops in Boston; New York; Washington, DC; Seattle; San Francisco; Chicago; Atlanta; and Austin, Texas. Robert and I would love to see you there, so register today.
The quick hits – Notable news and trends
The deep dive – Industry analysis
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