TODD SMITH — Leverage your content marketing strategy in 2017. Users can share the other forms of visual content via social media, which can potentially increase the reach and engagement. Focus on reader retention. » Use email marketing to reach your users directly 4. Making compelling content is a waste of time if readers can’t find it! In 2017, most content marketers are concentrating on finding new ways to promote their most valuable pieces. Sales for Echo speakers based on Alexa’s voice-recognition software were nine times more than the 2015 holiday season, according to Amazon. More than 70 percent of Amazon users shopped using a mobile device during the holiday, Amazon said. A day after Fisher’s death, Reynolds died following what was described as a “severe stroke.” “She said, ‘I want to be with Carrie,'” son Todd Fisher told the Associated Press. And remember … Amplify Your Brand!
Content marketing is a powerful marketing tool that can drive your branding success in the new year. It can establish your business as an authority on a topic, increases traffic to your website, helps your brand reach new customers and much more!
If you intend on using content marketing in 2017, it is important to be aware the constantly evolving communications vehicle.
Marketers are consistently discovering new ways to create valuable content and use it effectively.
Here are five exciting techniques that will vault your content marketing in 2017.
1. Combine the written word with visual content.
Traditionally, content marketing has focused on written pieces only. Blog posts, eBooks, articles, white papers, etc. This is because it is very easy to create and share this type of content. It can be used on a website, emailed directly to customers or downloaded as a PDF.
In 2017, businesses must be more creative in the ways they present content. Brands must strive to use multiple types of content to make their material stand out in a crowded marketplace. That means combining text content with videos, audio, interactive components and visuals.
Some of the ways you can use visualization to make your content marketing succeed include:
» Infographics that highlight key statistics mentioned in the piece.
» Short introductory videos that explain the purpose of the post.
» Full-length videos that present the contents of the entire article.
» Interactive elements, such as maps and graphs that allow users to explore the information discussed in the article.
» Interactive slideshows that make browsing the key points in your article simpler.
Creating multiple forms of visual content gives your visitors the option to consume the content in the format they prefer – videos, images, infographics or interactive presentations. Having multiple forms of visual content also gives you the ability to share it on more platforms. You can upload your videos to Vimeo or YouTube, submit infographics to Visual.ly, post slide decks to Slideshare, or upload images to Snapchat, Instagram, and Pinterest. Users can share the other forms of visual content via social media, which can potentially increase the reach and engagement.
2. Make content that is highly targeted.
As you might have noticed, content dominates online. There are billions of blog posts and articles covering nearly every topic known to a human being. For this reason, it is becoming increasingly important to avoid writing about generalized topics. Chances are there is already an article or blog post out there that tackles the same topic in great detail.
Instead, look for topics that are targeted to your audience or related to current affairs. Always carefully tailor your content to match the background and knowledge of your audience. If you focus on creating highly targeted content that your audience cannot get elsewhere, it will be considered highly valuable.
Remember, evergreen content still plays an integral role in any content marketing strategy. Hence, using a skyscraper technique, which mainly focuses on developing content that already ranks well by making it longer, more comprehensive and detailed can certainly level up your marketing game in 2017.
3. Focus on reader retention.
Anyone advancing a brand knows that it is much easier to retain a loyal customer than it is to find a new one! If you have built an audience that reads your emails or visits your website regularly, it is crucial that you spend some time thinking about reader retention.
Some of the best audience retention techniques include:
» Provide regular stream of quality, useful and relevant content.
» Engage in a…