Using social media is less frightening. Some people have problems in cold calling someone and asking for a favor, especially when unemployed. It is efficient and convenient. Using social media shows potential employers that you are up to speed and up-to-date and know how to use social media effectively. It is a tool for setting up an in-person meeting. Many people connect initially via the internet, and once both parties are ready, they meet in person. Again, this is another differentiator that highlights your selling points, expertises and talents. Even if you have physical challenges such as mobility issues or you are not local, social media allows you to participate anywhere, anytime. Learning about social media is a challenge by itself, and the navigation changes frequently. Those in transition who are not ready to meet the challenge by learning how to use social media and then updating themselves on the changing features put themselves at a great disadvantage.
This story originally appeared on Personal Branding Blog
Disclaimer: Social networking is not a substitute for attending social events, talking with others on the phone or having lunch with someone.
To me, there is no question of the growing importance of social networking for people in transition who are looking for their next career stop. However, for many middle-aged people, social networking may be something new and not something they’re right now ready to jump into with both feet in their current predicament. And that’s a shame because employers and recruiters use it as a selection and validation tool for their prospects.
So, let’s review some of the advantages job seekers can gain by using the phenomenon of social media.
1. It is a screening tool.
You can learn about others before you decide to invest your time and energy in the development of a relationship. You can find out if the other person is compatible with you or has the right connections, experience and knowledge in your industry.