Top 5 Video Marketing Trends for 2018

What are you going to do differently? We have sifted through what we believe will be the top video marketing trends of 2018… 1. As shown in our video trends animation this year, people spend 3x longer watching video which is live compared to pre-recorded video, showing this new trend is here to stay. The use of omnidirectional cameras are used in order to grasp a spherical video capture of a space. It may have already been a trend in 2017 with over 86% of businesses using 360 video as an effective marketing tool, but this new technology is set to explode in the new year. The new gadget has been praised by the digital community to be very user-friendly and has become renowned the easiest way for developers to be introduced to VR. Many digital guru’s have predicted by the end of 2018, the world of VR users will look very different. Video Mapping Video Mapping has been around for some time but with technological advances has allowed this technique to become more mainstream… It is a powerful technique that comprises of making 3D projections on a flat surface. The way in which videos are now presented and formatted on mobile devices is also changing in order to comply with social media platforms. It is no surprise that YouTube is the social network of video, but is now becoming increasingly more important on Facebook with the likes of Facebook Live and Facebook Watch becoming more popular and on demand.

Author: Neil Wood-Mitchell / Source: Business 2 Community

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2018 will most definitely bring with it a host of new challenges for businesses that aim to adapt to the latest technological advancements.

As the countdown to the new year is well underway, staying on top of the trends is crucial through your marketing efforts. Now is the time to take advantage of the commotions in your daily routine and think about how to make the most out of your marketing efforts in 2018.

What are you going to do differently? What new tools do you want to try? What video techniques would you like to master?

We have sifted through what we believe will be the top video marketing trends of 2018…

1. Live Video
Live Video may not be a new upcoming trend but the influence of live video will grow at a prodigious pace in 2018. As shown in our video trends animation this year, people spend 3x longer watching video which is live compared to pre-recorded video, showing this new trend is here to stay.

2. 360-degree videos

360-degree video is a fairly new technology and was first introduced in 2014. The use of omnidirectional cameras are used in order to grasp a spherical video capture of a space.

It may have already been a trend in 2017 with over 86% of businesses using 360 video as an effective marketing tool, but this new technology is set to explode in the new year.

Over time 360 videos have become less difficult to create one with advancements in tech equipment at lower costs.