The different components to consider would include: Selecting social media channels (Twitter, Facebook, Instagram) Persona of audiences Objectives for each platform Type of content and structure Tone of communication This channel plan has to be executed with the right kind of content in due consultation with the analytics and considering the persona of the audience. Stay focused on a specific social channel It’s quite unlikely that your prospective customers are scattered across all social media channels unless your company is a big brand. Once the trust is built, the posts of the products can be pitched in slowly, with constant interaction. Use a calendar for posting content on all social channels. For instance, if you have written on a particular subject for a long time and there are a considerable number of articles and resources, it can be converted into an e-book and used for marketing purposes on social media as well. This would increase the sharing of the video with other people increasing brand visibility and reach. Sharing visual content, videos, and infographics are imperative for social media marketing. This data can be highly helpful in increasing the effectiveness of your content curation as it can be published on other networks based on the kind of audiences you have. This can be a great way to increase reach to the right audience. The time spent has to be matched with the analytics and evaluated so that the time and effort on the social media channels can be optimized.
A business can accrue innumerable advantages from social media campaigns, right from positioning to conversion. However, how to conduct social media marketing is the million-dollar question that many businesses face. Some of the other questions that hover in the mind are: What about the negative comments on social media? How to manage online reputation? How to attain brand visibility and position a company? Which social media channel to concentrate on?
While the list of such questions can be infinite, these are the primary issues that need to be addressed along with plans to turbo charge your social media strategy, which are discussed in the tips below.
1. A social media plan is mandatory
Quite often, many brands are noticed to create content and circulate it in all the social media channels. The strange part is, few are observed to post the same content in all available social networks. Instead of going in an unorganized way, first of all, the objectives should be determined along with the target audience. This is a crucial factor in social media communication as different channels entice different kinds of audience. While some may be used for branding, others are used for conversion.
Thus, a plan is absolutely necessary to cull out effective strategies that would follow. It’s most likely that your objectives for different social media platforms would be different. If so, the content that you develop for the audience should also be different, as it would serve different purposes. The best practice is to break the goals into different components for each platform and device a plan for each of them. The different components to consider would include:
- Selecting social media channels (Twitter, Facebook, Instagram)
- Persona of audiences
- Objectives for each platform
- Type of content and structure
- Tone of communication
This channel plan has to be executed with the right kind of content in due consultation with the analytics and considering the persona of the audience. After a careful judgment of the tastes and preferences of the audiences, a strategy should be developed and experimented in consultation with the results of the analytics.
2. Stay focused on a specific social channel
It’s quite unlikely that your prospective customers are scattered across all social media channels unless your company is a big brand. Therefore, it is imperative to know which of the social media channels is populated with the most number of your customers and prospects at the planning stage itself. Delving deep into their preferences and tastes through a vivid analysis of their persona is more important than focusing on too many channels. The focus should be on the audience of a particular channel and the analytics reviewed on a periodic basis to weigh the differences in the response. The online presence in this channel should be carried on in a way which ensures that you are bringing value to the prospects.
It is important to avoid posting direct sales pitch and be a bit creative instead. Once you identify the social media channel that is most populated with your prospects, building trust, credibility, and reliability is the first step. The trust should be built in such a way that you are regarded as the thought leader and the audience asks for advice and counsel that would be helpful for them. Once the trust is built, the posts of the products can be pitched in slowly, with constant interaction. This kind of attention can only accentuate brand visibility and help the metrics to reach the targeted goals.
3. Constant supply of valuable content
A constant presence on social media with a regular supply of valuable content is the key to increased engagement of prospects that brings success. Once trust and credibility are built, posting useful content according to the preferences of the audience is something that would act as a fuel to the fire. Posting the same kind of content, again and again, should not be bored the audience. Use a calendar for posting content on all social channels.
The constant interaction with the customers and listening to them would help you decide on the type of content that they prefer. Listening to customers’ conversations would give you enough hints about what kind of content they are looking for. As the content library goes on building, the schedule for posting it should be regularly updated with the type of content assets that you want to release.
4. Become a useful resource hub
Blogs, videos, e-books, whitepapers, and infographics should be posted in a way that you are considered as the resource hub, by the audience. This can help your brand to establish itself as the credible source. If the content is crafted smartly and positioned properly then the chances of circulation on platforms like LinkedIn, Twitter, Facebook, Instagram or Snapchat would be more. It will also help for lead generation as the prospects can be redirected to the newsletter or demo sign up page.
Thus, social media can be used as a channel for converting visitors and…