Using Content Marketing for Recruiting Benefit. Here are some of the best ways to reach new employees through content marketing. We live in world run by social media, as any marketer will tell you, which means that any recruiter needs to realize the same. It is not just in reaching out to good recruits where social media is important, however. Social media is one of the best tools for creating a solid company brand. When you reach out to potential recruits, the first place they will go to research your company will be on social media and your company’s website. This is done through publicizing company events and culture-centric posts through social media, but also through encouraging your employees to do the same. Repurposing Content Another essential factor of good digital content is how long lasting and flexible it is. Digital marketers have been talking for some years now about the importance of “evergreen” content. Creating content is not just for marketers anymore, it is for you.
But there is another factor that is absolutely essential in keeping a business booming—filling it with the very best personnel. So if marketing is important for bringing in new customers, why not apply those same methods to bring in—and hold onto—the very best employees and new recruits.
Training companies have realized this for a while, and have been encouraging use of marketing best practices in recruiting, onboarding and training. In particular, modern digital marketing practices, and specifically content marketing, are especially important in reaching the modern workforce. Here are some of the best ways to reach new employees through content marketing.
Social
A staggering number of recruiters are now using LinkedIn to search for and vet potential job candidates. Why? Because that is where the majority of the up and coming workforce is to be found. LinkedIn and other social networks are one of the first places that people will look to when investigating potential job opportunities. We live in world run by social media, as any marketer will tell you, which means that any recruiter needs to realize the same. Social media can be a powerful tool in recruiting.
It is not just in reaching out to good recruits where social media is important, however. Social media is one of the best tools for creating a solid company brand. When you reach out to potential recruits, the first place they will go to research your company will be on social…
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