Using Voice Search & AI for Content Marketing: An Interview With Purna Virji. With voice, the intent is so much clearer. Poise yourself for success based on the predictive big data that AI can crunch for you. AI exists to understand us better. Be relevant, be helpful, and tie yourself into what customers may want. Optimizing for more specific long-tail phrases and keywords can increase the likelihood of AI showing your content. Look at natural language queries that people tend to ask and show content that focuses on value and those long-tail phrases and keywords. Putting in voice search for product listing ads and shopping campaigns, especially for retailers, can be helpful because we talk faster than we type. For more information about voice search, explore the following resources: Image Credits Featured Image: Screenshot by Rina Caballar. Taken November 2016.
Voice search and AI are powerful tools that are
changing the way we search. At Pubcon 2016 in Las Vegas, SEJ
Executive Editor Kelsey Jones sat down with Purna Virji, Senior
Training Manager at Microsoft, to talk about how voice search and
AI can be utilized for content marketing.
Here Are Some Key Takeaways from the Interview:
- Voice search is becoming more common, with its adoption rates
soaring. Companies are now looking for signs of voice in their
search query reports and finding ways to prioritize the types of
queries they want to optimize for voice.
- With voice, the intent is so much clearer. You can take actions
such as creating an FAQ…