Utilizing Social Media to Empower Your Business. Here’s the scoop on social media – it’s not going anywhere. What you may not know is how to utilize social media marketing to empower your business. Here are the hard numbers: 89% of companies use social media marketing (eMarketer) 45% of digital buyers worldwide say that feedback on social media influenced their digital shopping behavior (eMarketer) 47% of millennials find purchasing influenced by social media (Bizjournals) The numbers get more specific when you look at consumers of particular product categories influenced by social media (Bizjournals): 56% of consumers buying baby products 40% for home furnishings 33% for health and wellness 32% for automotive All of those factors are without looking at the food and beverage industry, where all major fast food chains including Taco Bell, Chik-fil-A, Domino’s, Pizza Hut, and more now offer a free app for mobile ordering and pickup (some even feature curbside delivery!). Here’s how you should be deciphering this data: Consumers actively want to interact with companies, products, and services directly. With social buying, a consumer is an active, and interactive, member of a community who experiences a product each step of the process. Social consumers see an ad for a product, and immediately reach for their device. LootCrate started a conversation with its mystery boxes gaining traction during the trend of “unboxing” videos on YouTube. My company has adapted similar trends from social media into our personality endorsement marketing category. Going forward into 2017 and beyond, experiences will only get more conversational and interactive.
If the everyday Joe can interact with President-elect Donald J. Trump simply by tapping the Tweet button, shouldn’t it be the same with your business?
Here’s the scoop on social media – it’s not going anywhere. The internet is no longer “just a fad.” Nothing is a fad anymore; it has eternal staying power.
What you may not know is how to utilize social media marketing to empower your business. The short answer – your business needs it. Period.
Here are the hard numbers:
- 89% of companies use social media marketing (eMarketer)
- 45% of digital buyers worldwide say that feedback on social media influenced their digital shopping behavior (eMarketer)
- 47% of millennials find purchasing influenced by social media (Bizjournals)
The numbers get more specific when you look at consumers of particular product categories influenced by social media (Bizjournals):
- 56% of consumers buying baby products
- 40% for home furnishings
- 33% for health and wellness
- 32% for automotive
All of those factors are without looking at the food and beverage industry, where all major fast food chains including Taco Bell, Chik-fil-A, Domino’s, Pizza Hut, and more now offer a free app for mobile ordering and pickup (some even feature curbside delivery!).
Business Insider predicts that by 2020, 10% of all fast food ordering will be done by mobile device. The traditional social media services have taken full advantage of these features, too. Facebook has a new Marketplace, Instagram has a “Buy” button, and Snapchat lets users transfer money in the same manner that Paypal pioneered a decade ago.
Here’s how you should be deciphering this data:
Consumers actively want to interact with companies, products, and services directly. In both brick-and-mortar and digital retail, shopping is very one-sided. You can look at a product in a box or on a screen, buy it, and hope for the best. Social conversation broadens the possibilities markedly.
With social buying, a consumer is an active, and interactive, member of a community who…
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