Author: Carmen Alicia Coto / Source: Business 2 Community What do you think about this? Interesting Not Interesting Share Tweet Are you f
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Are you familiar with whiteboard animation videos?
If not, this is a process in which a story is told using drawings on a whiteboard. The artist draws in front of the camera (or at least it looks like it!), and records themselves during the process.
Now that you’ve heard of them, let me tell you something else: whiteboard animation videos are a great tool. The possibilities are almost endless! Above all, it is a great educational tool because it simplifies a complex message and makes it engaging and entertaining. It also works the other way around by making a boring topic really interesting.
A great whiteboard video has to follow some rules though, so keep reading – I’ve got 10 tips to create the best whiteboard animation explainer video for your business!
1. Use the power of storytelling
Nobody can resist a well told story. As human beings, we live for stories, we can’t help but be attracted to them. Use this power of attraction, and, instead of just trying to make a sale, tell a story – present your content using storytelling.
Remember, for this to succeed, your story has to be focused around your audience and their problems, not on your product’s features. Focus the story around your target audience, and you will catch their attention and develop empathy.
2. Create animated characters
Characters are the thread that keeps your story together – they are what give it continuity. Your characters should be representations of your audience, your ideal buyer personas, this will help them identify with you.
Animated characters add a personal approach, making your video engaging and memorable.
3. Keep it traditional
What makes a traditional whiteboard video? Three basic things: the white background, the continuous black drawing and the hand. You’ll be reading about all of these things in a minute, but remember – these are the basic characteristics of whiteboard animation videos.
This is what gives it a recognizable style, and even though you’re allowed to add some personal details, you should keep things traditional.
4. Personal details: Add some color! (But not too much)
So, yes, I just told you that your whiteboard video must be black and white and that you should keep things traditional. But it’s a great thing to innovate! Don’t get crazy, though, be careful – this is not about making a colorful video, it’s about using small hints of color to accentuate important parts of the message you want to deliver.
Pro Tip: If you’re going to use a color, use your brand color. Add it to some key spots to make your brand present during your video. Look at this example, this is a custom whiteboard video made by Yum Yum Videos for Spigit Pairwise:
5. Remember the drawing hand
The point of a whiteboard video is…
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