10 Tools in our Marketing Toolkit

Stencil This is an amazing tool that can take any content writing– especially blog posts, to the next level. Stencil allows you to create supporting images for your content. Canva is a marketer’s dream tool that gives you the option of using premade layouts to design all different types of social media posts, print, business cards, infographics, and more. Google Drive Meet the mother-of-all storage systems: Google Drive. Google Drive is an amazing platform for storing, sharing, and collaborating. The Buffer platform is very user-friendly, and will have you feeling like a social media pro in seconds. HubSpot is more than a tool, but a way of marketing. Yoast is a plug-in for WordPress that gives you control of all things SEO on your site. Why is understanding GA worth it? All of these tools can help increase the success of your content marketing platform.

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In the advanced world of content marketing, there’s a lot of competition to be significant and unique. How does your company stand out? How can your company show your audience you are the top choice among peers? To get an edge up on the competition, we’ve identified ten marketing tools we keep in our toolkit that will most certainly help you, too.

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Stencil

This is an amazing tool that can take any content writing– especially blog posts, to the next level. Stencil allows you to create supporting images for your content. It’s sort of like a meme-generator, but more professional and useful. Stencil comes with free options you can use, text overlay options, and thousands of images. There is also a paid version that allows you to create more complex images. We frequently use it to create supplemental images to blog posts. Check out our use of Stencil in our lastest budgeting blog post here.

Canva

Not a graphic designer? No idea how to use tools like Adobe Photoshop? Then Canva is the solution you’ve been looking for. Canva is a marketer’s dream tool that gives you the option of using premade layouts to design all different types of social media posts, print, business cards, infographics, and more. The interface is easy to navigate, and gives you all the control you need to make each design your own.

Evernote

If you’re the person that is constantly writing lists and always losing them, Evernote will be your new best friend. It’s a note-taking platform, made easy and accessible from any screen you own. You can create a note of almost anything: web pages, photos, actual hand-written notes, etc., and then save it to your account and access it from any device. No more losing the meeting notes you wrote on your Macbook– you can access it from your phone or tablet, anywhere. A really cool aspect of Evernote is that within your notes, you can also have attachments and save files.

Google Drive

Meet the mother-of-all storage systems: Google Drive. Google Drive is an amazing platform for storing, sharing, and collaborating. You can create documents within drive itself, and share them with editing capabilities with your entire team. It’s an easy way to share notes, presentations, invoices, and more for your business. For a design or marketing team, it’s also…

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