Now, depending on what software you use, you can integrate with email and marketing automation software, automatically enrich lead data with more contact properties, automatically sync touch points to your CRM, and even personalize form fields and placement based on website behavior. The Best Free WordPress Form Plugins 1. It includes tools to help you convert visitors on your site, tool that help you in building an email list, generating and tracking leads, and tracking user behavior on your website. Gravity Forms Gravity Forms is quite a powerful option for a WordPress contact form builder. The free version is somewhat limited, but again, it’s easy to use and makes nice looking forms. This one comes with most features you’d want, including multi-page forms and smart branching logic, and it’s also pretty customizable on the style and design side of things (also pretty easy to do so). It also contains a pretty easy to use drag-and-drop editor. Their integrations are somewhat limited as well. Contact Form 7 Contact Form 7 is one of the most popular WordPress form plugins. Most form builders include the basics - popular contact properties like email and name, multiple forms across your site, and some native integrations.
Web forms are not necessarily a new technology, but they’re the gold standard for collecting leads and information from website visitors. And there are no shortage of options for WordPress contact form plugins.
That said, online form builders have come a long way since their early internet roots.
Now, depending on what software you use, you can integrate with email and marketing automation software, automatically enrich lead data with more contact properties, automatically sync touch points to your CRM, and even personalize form fields and placement based on website behavior.
There are tons of options out there, though. To demystify the selection process and help you select a tool, here are 15 WordPress form plugins.
The Best Free WordPress Form Plugins
1. HubSpot – Free Marketing Plugin for WordPress
When it comes to WordPress form plugins, HubSpot’s very own plugin offers some special advantages.
First, it’s more than just your traditional form builder. It includes tools to help you convert visitors on your site, tool that help you in building an email list, generating and tracking leads, and tracking user behavior on your website.
These include a lead generation dashboard, lead capture tools like pop-ups, slide-ins, and exit intent forms, a static form builder tool, a contact database, and lead insights for the first seven days of website activity after lead capture. All these features work immediately, right out of the box, with no dev help required.
You’ve also got the benefit of a native integration with the free HubSpot CRM, so you can track and manage all of your leads’ touch points across the customer journey.
2. Gravity Forms
Gravity Forms is quite a powerful option for a WordPress contact form builder.
With Gravity Forms, you can build out multi-page/multi-step forms, create rules to limit which domains are acceptable on your forms (excluding gmail and competition for instance), and schedule forms to be implemented during a set time period.
In addition, they offer a deep integration library with email software, automation software like Zapier, and payment processors like Stripe and PayPal so you can accept payment with your forms.
In my experience, Gravity Forms is a bit complicated from the end-user perspective. Setting up custom integrations and even some basic design options can be somewhat difficult to set up, but if you want something highly customizable and advanced, this may be worth the effort.
3. FormCraft
FormCraft is WordPress form plugin that focuses on ease of use and design. Basically, they make sure all the forms made with FormCraft are as stylish and beautiful, and you can make them that way with ease.
It’s responsive, somewhat customizable, and includes email notifications so you don’t need to log in to monitor your lead generation process. The premium version has a lot more features, such as conditional logic, auto-save form progress, form analytics, and more. The free version is somewhat limited, but again, it’s easy to use and makes nice looking forms.
4. Qu Form
Qu Form is another WordPress form builder that bills itself as “advanced.” It’s primarily a drag and drop editor that can build out a variety of form types, from contact us forms to billing forms.
This one comes with most features you’d want, including multi-page forms and smart branching logic, and it’s also pretty customizable on the style and design side of things (also pretty easy to do so).
Plans start at…
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