60+ Content Marketing Predictions for a Successful 2017 [New E-Book]. Whether you had your best year ever or didn’t quite get to all the things you wanted to accomplish, rest assured that the winds of change will blow a whole new set of challenges and opportunities your way in 2017. We asked a group of experts to set the stage for our expectations and prepare us for what’s to come. For what it’s worth, my own predictions are mostly focused on the business side of our industry as it’s been a year where more media companies than ever are struggling to maintain their relevance and value under their traditional business models. In contrast, brands are picking up the slack and are pushing content forward through strategic acquisitions, diversified revenue streams, and by breathing new life into older content formats. They will develop methods for making highly personalized and relevant real-time messages based on triggers such as purchase history, the weather, physical location, and myriad more factors. – Travis Wright, co-founder, chief marketing technologist, CCP.Digital To effectively communicate in 2017, showcasing your brand personality will be a requirement. – Robert Rose, chief strategy adviser, Content Marketing Institute In 2017, content marketers will focus on non-fiction, not fiction. In addition, the rise of live video (a cause and effect of the non-fiction shift) will require brands to use documentary-style communication, warts and all. Want to see how these predictions unfold in 2017?
Somehow, we finally managed to make it to the end of 2016. Whether you had your best year ever or didn’t quite get to all the things you wanted to accomplish, rest assured that the winds of change will blow a whole new set of challenges and opportunities your way in 2017.
What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? We asked a group of experts to set the stage for our expectations and prepare us for what’s to come. They share their views in our ninth annual e-book of content marketing predictions.
In this year’s edition, 60+ Predictions on Content Marketing in 2017, you’ll see predictions on which formats and channels will dominate the landscape, how increasing content volume might impact amplification techniques, which technologies are poised to revolutionize how your content engines function, and more.
For what it’s worth, my own predictions are mostly focused on the business side of our industry as it’s been a year where more media companies than ever are struggling to maintain their relevance and value under their traditional business models. In contrast, brands are picking up the slack and are pushing content forward through strategic acquisitions, diversified revenue streams, and by breathing new life into older content formats. Here are a few of my predictions:
- Brands’ acquisitions of media sites, blogger sites, and other influencer sites will expand from “here-and-there” isolated occurrences to a full-blown trend “on steroids.” In 2017, we will see a number of large and medium-sized companies actively purchase media brands ripe with subscribers and content rather than building the platforms themselves.
- In the wake of the election, paid subscriptions will substantially grow at traditional news companies. This will open up the opportunity for brands to start charging for their own content as more of them start…
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