23 Facebook Tools to Use in Your Marketing Strategy

23 Facebook Tools to Use in Your Marketing Strategy

And, if you’re already using Hootsuite Insights, BrandWatch is a free add on. Facebook tools for boosting engagement SumoShare can help boost engagement from your site by adding social media buttons that make it one-click easy for people to share your content on social media. An analysis of over 100 million Facebook updates over 3 months, showed that posts with images got over two times more engagement than those without. Facebook tools for creating video Animoto Video is projected to be more than 80 percent of web content by 2019, so understanding how to make a great video for social is must-have social marketing knowledge. Facebook Sound offers audio tracks to use on your video content for free when you publish on the platform. And if you’re looking for audio that will work on other social platforms, check out these 8 sites for free soundtracks for your social video. Facebook tools for design and photo Canva is an iOS app that lets you edit photos and upload them directly to Facebook. Hootsuite makes it easy to find, crop, edit, and share your photos all from one app. When your images are ready, share them directly from Enhance across your social networks, or schedule them for publishing later through Hootsuite. Facebook publishing tools Facebook’s page manager app makes it easy to manage your Facebook page and marketing campaigns when you’re away from your desktop.

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facebook tools
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Having the right Facebook tools to execute your marketing strategy not only makes your job easier, it makes your work more effective and efficient. You wouldn’t use a screwdriver to hammer a nail into a board, right? The same goes for managing your brand’s Facebook presence. The wrong tools can make life a whole lot harder.

A successful Facebook marketing strategy touches everything from testing ads to analyzing engagement. We’ve got 23 tools, broken down by function, that will get your Facebook marketing strategy off to the right start.

Facebook analytics tools

Facebook Insights

Insights is a free Facebook analytics tool that makes it easy to measure the performance of your business’s page. Insights tracks likes, page views, reach, and more. Check out this handy guide to getting started with Facebook Analytics.

With Hootsuite Analytics you get real-time results, insights into trends, and team metrics. This makes it easier to measure the impact of your Facebook campaigns and see what content resonates best with your audience. Learn how to track the right metrics for your brand with our guide to social analytics.

Facebook tools for sentiment analysis

Did you 200 comments on your last post? Awesome. Unless those comments are actually complaints. Then you have a customer service problem.

That’s where a sentiment analysis tools like BrandWatch can help. They monitor not just how much engagement you’re getting, but whether the talk is positive or negative. And, if you’re already using Hootsuite Insights, BrandWatch is a free add on.

RapidMiner is another sentiment analysis tool. It uses a specialty text mining approach to evaluate the type of engagement (positive or negative) you’re getting in what it calls “unstructured content sources.” This means places like Facebook posts or online reviews.

It also identifies areas for business growth, maps trends among your customers and consumers, and gathers feedback from your product launches.

Facebook tools for boosting engagement

SumoShare can help boost engagement from your site by adding social media buttons that make it one-click easy for people to share your content on social media. Sumo has other useful tools for your site like a heat map that shows you where people are clicking and what they’re interested in.

On average, people spend 3x more longer watching a Live video than a video that’s no longer live. That makes this video platform a powerful tool to engage your audience and increase your following. Get started on Facebook Live and increase your brand’s following.

An analysis of over 100 million Facebook updates over 3 months, showed that posts with images got over two times more engagement than those without. That means double the likes, comments, and shares. So, including images in your updates is an easy way to boost engagement.

Don’t have photos? No problem. Unsplash offers tons of beautiful, free stock photos for your Facebook posts. In fact, we’ve got a whole list of sites with awesome, free stock photos. The next step? Check out the Facebook tools for design section below for tips on how to edit your photos.

Facebook tools for creating video

Animoto

Video is projected to be more than 80 percent of web content by 2019, so understanding how to make a great video for social is must-have social marketing knowledge. Animoto’s easy-to-use templates let you add your own video and photos to pre-built storyboards. You can also add text, music, and more….

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