What we're seeing more and more are entrepreneurs slamming other entrepreneurs. If you purchased a product or service from an entrepreneur and it was a scam, that's one thing. If you haven't purchased anything from an entrepreneur and don't know anything about the behind-the-scenes of what they offer, your marketing shouldn't include slamming that entrepreneur to make what you do look better. The reality is that most people who purchase products and services won't do anything with them. If someone buys a decent program or service and doesn't do anything with it, that's one them, not the entrepreneur who's working hard to make an honest living. At the end of the day, a good product or service will ways stand out. Business starts with a good idea turned into a great product or service. Make it clear that if your products and services aren't the right fit for a potential customer, they should not buy. All of this makes it possible to market your business without slamming other entrepreneurs as a strategy. When we put our focus on someone else's path, we lose momentum on ours.
There’s a growing trend that’s not new but made more visible thanks to social media. It can be a social media post, an ad, a blog post or video. What we’re seeing more and more are entrepreneurs slamming other entrepreneurs. It can be the way certain entrepreneurs — maybe competition — goes about marketing or how they deliver their services, but these in-your-face marketing strategies are designed to point out the flaws in others to make the entrepreneur pointing fingers look better and more trustworthy.
There’s a discussion to be had about when it’s someone’s responsibility to should speak up. If you purchased a product or service from an entrepreneur and it was a scam, that’s one thing. At that point, you might feel an obligation to warn others from getting scammed. If you haven’t purchased anything from an entrepreneur and don’t know anything about the behind-the-scenes of what they offer, your marketing shouldn’t include slamming that entrepreneur to make what you do look better.
The reality is that most people who purchase products and services won’t do anything with them. Those same people will keep buying different programs and services from all kinds of entrepreneurs hoping for the “one thing” that will bring them success. They’re looking for the easy road and some get-rich-quick training because they’re unwilling to put in the work. If someone buys a decent program or service and doesn’t do anything with it, that’s one them, not the entrepreneur who’s working hard to make an honest living.
Everyone reading this is doing what’s necessary to build a business that creates financial security and leads to a life of freedom. Some have it easier than others. Yes, there are many scam artists online, but there are just as many honest entrepreneurs. With 3.5 billion people logging onto the Internet every day, there’s…
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