24+ Instagram Statistics That Matter to Marketers in 2019

24+ Instagram Statistics That Matter to Marketers in 2019

Instagram user statistics Who’s using Instagram? 34% of Instagram users are millennials 22% of all Instagram users log in at least once a day 38% of users check Instagram multiple times a day That’s some of the who’s, now on to some of the how’s… Instagram usage statistics How are people using Instagram? You can do the same for your business. 95 million posts per day And that was in 2016. 400 million Stories a day Up from 300 million in October 2017. With a third of the most viewed Stories created by businesses. Quick view stats More quick mentions for how people are using Instagram: 72% of users have bought a product they saw on Instagram Instagram for business statistics Why use Instagram for business? But not Instagram. 70% more likely to buy via mobile Over a third of Instagram users have used their mobile to purchase a product online– making them 70 percent more likely to do so than non-users. Other Instagram statistics 50% of businesses on Instagram have produced a Story 50% of Instagrammers follow brands, making them the social networkers who are most likely to do so.

At End-of-Year, Google Makes Big Waves on Its Own Video Platform: Top YouTube Channels December 2018
People Spend 1/7 of Their Waking Lives on Social Media (and Other Stats)
International and News Dominate Top Facebook Videos and Publishers in January 2019
Instagram stats
Image via Samuel Zeller under CC0

Are you using Instagram to connect with your audience?

And if not, should you?

Okay, that’s a loaded question.

Statistically speaking though, it makes business dollars and sense.

Scan these Instagram stats that show its breadth and depth worldwide. Then use them to shape your Instagram marketing strategy.

Bossy aren’t I?

Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear.

Instagram user statistics

Who’s using Instagram? So nice of you to ask.

Well, over an eighth of the 7.6 billion people on the planet (and counting). A look at some Instagram user statistics to keep close to your marketing cuff.

1. 1 billion people use Instagram

Of the social networks, only Facebook and YouTube have more people logging in. With 500 million of them using Instagram—every day. Want (some of) them to ‘like’ your brand? Here’s how.

2. 80% of users are outside the U.S.

That’s a whole lot of global ad revenue for your products and services. With estimates of almost $7 billion in mobile ad revenue in 2018. Interested in doing business in India, Brazil, Indonesia, Turkey, Russia and Japan? Go for it. Tens of millions of active users for your global products.

3. 39% women, 30% men, for U.S. Instagrammers

See for yourself. Women more than men are using this photo sharing app. But the gap has decreased slightly the past couple years.

4. 59% of U.S. users are under 30

…between 18 and 29 years old. Conversely, 33 percent of Instagram users are between 30- and 49-years-old. Another thing, 70 percent of U.S. users have a post secondary education. Now go slice and dice your marketing campaign accordingly.

5. 72% of teens use Instagram, every day

Only second to Snapchat. Yet, 63 percent of 13- to 17-year-olds use Instagram daily, compared to 54 percent for Snapchat. Less users, more engagement on Instagram. All there for you to influence these young-uns with your t-shirts, bracelets, songs, videos, or whatever they like these days.

instagram stats

6. 95% of U.S. Instagrammers use Youtube

followed by Facebook at 91 percent, and Snapchat at 60 percent. So what, you say? Tell a coherent story for your brand across these platforms. A nice bundle waiting to hear from you.

instagram stats
7. 35% of online adults use Instagram

…with 28 percent of them in the U.S. And they have money to buy your stuff. The right products for the right income earners. For those adult Instagram users:

  • 30% earn up to $30K/year
  • 42% earn $30K – $50K
  • 32% earn $50K – $75K
  • 42% earn $75K+
instagram stats Pew Research chart
instagram stats Pew Research chart

8. Quick…