Author: Jessica Davis / Source: Business 2 Community What does it take to succeed at social media marketing? Common strategies include sha
What does it take to succeed at social media marketing? Common strategies include sharing great content, posting at the best times, communicating your unique brand voice and engaging consistently.
For small businesses that do not have the luxury of maintaining a dedicated team of social media executives, success can also be quantified in terms of the hours spent on social versus the measurable business impact of efforts. Marketing efficiency, no doubt, matters as much as marketing effectiveness, especially if you – like most social media marketers – can afford to spend between an hour and five hours each week on online social engagement.
When you cannot hire an extra pair of hands, a toolkit becomes essential, something that can assist you with various aspects of social media marketing, empowering you to do more and better in less time. Here are four tools to keep on your radar; even some large, established organizations use these tools to supplement and energize their SMM activities.
1. HubSpot’s Blog Topic Generator
The reward for picking out interesting, rare or topical themes is increased engagement via comments, likes and shares on Facebook, Twitter, Instagram and other social networks. It is part of building your audience’s trust in your ability to deliver something of value, and differentiate yourself from the competition. But the stressful bit is to continuously create quality content that doesn’t resemble the hundred other posts on competitor sites, websites in your niche or online magazines. HubSpot’s blog topic generator is designed to keep your blog topics list fresh and engaging.
It is super-easy to use : just add three terms or keywords around which you would like to create posts. They can be as broad or niche as you want them to be. For each set of terms, the tool proposes five topics, and you can hit the ‘try again’ button for more. Some suggestions are compelling and can be directly employed as headlines too. For instance, a search for ‘steel’, ‘doors’ and ‘windows’ returned these interesting results : ‘The worst advice we’ve heard about windows’, ’10 signs you should invest in windows’, and ‘What will doors be like in…