4 Social Media Marketing Tips for New Businesses

4 Social Media Marketing Tips for New Businesses. Social media platforms and the methods of using them as a marketing tool are constantly in flux. If there’s one bit of information that you need to begin with, it’s this: Don’t jump in headfirst. It’s important to understand why you’re on social media beyond “because everyone is these days.” This is a matter of determining what your goals are in detail. Check out these four tips before you get started: Tip No. For example, 89% of those aged 18-29 use social media while the same can be said for only 49% of those aged 65-plus. The two most crucial platforms for most businesses — Facebook and Twitter — both offer analytics directly. Doing this will almost certainly push your target audience away and limit results for your business. They do this because they lose sight of the most proven method to attract real followers: increasing engagement rates. Check out this post for some tips on how to get headed in the right direction.

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Social media platforms and the methods of using them as a marketing tool are constantly in flux. As a new business owner, a million things cross your desk — or phone — each day, leaving you little time to keep up with today’s most important marketing channel.

If there’s one bit of information that you need to begin with, it’s this: Don’t jump in headfirst. It’s important to understand why you’re on social media beyond “because everyone is these days.” This is a matter of determining what your goals are in detail.

Once that’s sorted out, it’s time to figure out how you’re going to achieve your social media marketing goals. Check out these four tips before you get started:

Tip No. 1 – Know your audience

Social media is a popular communication tool, but not everyone uses it. This should be a major consideration in determining how much money to invest in it.

For example, 89% of those aged 18-29 use social media while the same can be said for only 49% of those aged 65-plus. The number of 65-plus-year-olds is impressive, but you might want to adjust your financial investment in social media based on your target market and the product or service your business offers.

From there, it’s important to understand where your target audience likes to hangout online and what their more detailed habits are. For this, dig into your social media analytics. The two most crucial platforms…

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