Craft an enticing title. The title of your content is the most important factor that influences engagement. If your content can’t keep the promise your headline makes, your visitors will likely abandon your site without further engagement. When crafting each line of your content, keep in mind that the purpose is to get your visitors to read the next sentence, then the sentence after that and all the way down to the end of your article. Most of your website visitors spend less than 15 seconds on your website, meaning people quickly skim through the content instead of reading word for word. To create content that is easily scannable, you can follow the actionable tips below: Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Since bulleted lists stand out from the rest of your page, they make the entire piece easier to skim through. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. You can then persuade your visitors to subscribe to your list by adding a signup box at the end of each article. By following the above tips, you can write content that converts your visitors into leads, and soon thereafter, into paying customers.
Is your content persuasive enough to convert your visitors into leads?
Some pieces of content you create will drive conversions, while others will be lost in the archives. As a marketer, you always want to write content that is persuasive enough to turn your visitors into leads and thereafter, into paying customers.
Writing persuasive content is not magic. Let’s take a look at some ways to write content that converts.
1. Craft an enticing title.
The title of your content is the most important factor that influences engagement. A whopping 8 out of 10 people may not even read your content if the title isn’t captivating enough.
Using Headline Analyzer by Coschedule is the best way to create a magnetic headline that attracts your audience. Just enter your headline and the tool will report back with a score and a grade along with some suggestions to improve.
For analysis, the tool looks at the following factors:
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The headline type: It capitalizes on the type of headline that converts, including lists, how to’s and questions.
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Word balance: It helps you to curate an enticing title by checking to see if it has the right word balance.
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Character length: It also looks whether your title is scannable and easy to digest.
2. Fulfill your title’s promise.
Getting clicks on your title is just half of the equation. Ensuring that your content fulfills the promise of your title is another equally, maybe even more, important part of driving conversion. If your content can’t keep the promise your headline makes, your visitors will likely abandon your site without further engagement.
When crafting each line of your content, keep in mind that the purpose is to get your visitors to…
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