One of the greatest customer acquisition strategies that entrepreneurs use to increase revenue is conversion rate optimization (CRO). In past few years, many entrepreneurs have started implementing conversion rate optimization strategies to achieve optimum results. Rather surprisingly, less than 23 percent of those businesses are happy with their CRO initiative outcome. In fact, the secret behind successful customer acquisition strategies and achieving higher conversion rate has nothing to do with your traffic volume, and the look and feel of your website; it’s all about customer journey optimization (CJO). You can boost your conversion rate optimization by engineering your website to offer a valuable customer journey. In actual fact, it would be absolutely wrong to lead every user to your opt-in landing page or your sales letter. Understanding your customer's persona plays a great role in optimizing your business for higher conversion. The first step is to define your customer segment precisely. Instead of driving all traffics to your signup page hoping that they will love your product and make a payment, you should concentrate on setting up an automated process to help your visitors to have a pleasant and educational tour in your website. This way, you are addressing your customer segments the right way, as well as improving your conversion rate that consequently results in higher ROI.
One of the greatest customer acquisition strategies that entrepreneurs use to increase revenue is conversion rate optimization (CRO). Rather unfortunately, majority of them do it the wrong way. According to Unbounce, despite 98 percent of paid marketing campaigns fail, many marketers still blindly invest in online advertisements to get more traffic to their business.
It’s inevitable that advertising on search engines and social platforms helps you to reach out to broader audience and experience a traffic hype. However, you’d be wasting your money if you don’t convert the traffic to happy buyers.
In past few years, many entrepreneurs have started implementing conversion rate optimization strategies to achieve optimum results. Rather surprisingly, less than 23 percent of those businesses are happy with their CRO initiative outcome.
Many startups keep redesigning their website or focus on additional activities to increase traffic, hoping to attract more customers. In fact, the secret behind successful customer acquisition strategies and achieving higher conversion rate has nothing to do with your traffic volume, and the look and feel of your website; it’s all about customer journey optimization (CJO).
You can boost your conversion rate optimization by engineering your website to offer a valuable customer journey. In actual fact, it would be absolutely wrong to lead every user to your opt-in landing page or your sales letter. Don’t be a pushy sales man because customer journey optimization strategy is about directing your visitors to the right page and engage with them to encourage them to jump into your sales funnel.
I’ve outlined four essential steps to an efficient customer journey optimization that you can implement right away and improve your conversion rate.
1. Understand your customer’s persona.
Understanding your customer’s persona plays a great role in optimizing your business for higher conversion. The first step is to define your customer segment precisely.
Begin with exploring your prospective customer’s desires, pains, attitude, and understand their needs. If you’ve discovered a new customer segment, you may modify your business model to accommodate the new opportunity.
Using empathy map not only helps you to speed up the customer discovery process, it also provides you with actionable tools to explore different aspects of your customer’s persona, and craft innovative business models.
Print a copy of the empathy map template and place it on a wall. You can use the template to categorize your questions and focus on what your customers say, do, think, feel, hear and see. Empathy map also enables you to discover more about your customer’s pains and desires.
Gather your team together and answer the following questions but…
COMMENTS