4 Ways Your Brand Should Be Using Instagram Collections

4 Ways Your Brand Should Be Using Instagram Collections

Tap any saved posts you’d like to add to your collection, then tap Done How to create a new collection as you save posts 1. Enter a name for your collection, then tap Done 4 ways to use Instagram collections for business 1. Collect, organize, and share user-generated content (UGC) A collection of mentions is a great place to curate new and original content for your feed. Check posts that have mentioned your brand, tagged you, or create a hashtag that people can use when posting about your brand (we do this with #HootsuiteLife). Add these posts into an Instagram collection. (Image: @fluxi, tagged with #apartmenttherapy) A post shared by Apartment Therapy (@apartmenttherapy) on May 24, 2018 at 2:00pm PDT 2. Save these posts to an Instagram collection (or several) to reference when optimizing your Instagram strategy. Here’s where you might find inspiration to create new content, even better content, or content that differentiates you from your competition entirely. Track one-on-one engagements It’s important to engage your audience but as a busy social media marketer, you don’t always have time to respond to every single mention or tag. Manage your Instagram presence alongside your other social channels and save time using Hootsuite.

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instagram collections
Image via Mohammed Hijas under CC0

800 million people discover, share, and engage with content on Instagram. So, it makes sense that the platform would release a feature that allows users to save and organize the content they want to return to—Instagram collections. With this feature, users can privately bookmark Instagram posts and group them into as many collections as they want.

Find out how to use Instagram collections below, plus four ways brands can use this “save it for later” tool as part of their Instagram strategy.

Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear.

How to use Instagram collections

You can view your collections at any time under the icon on your profile.

How to create a new collection

1. Go to your Instagram profile and tap

instagram collections

2. Tap + in the top-right corner

instagram collections

3. Enter a name for your collection, then tap Next

instagram collections

4. Tap any saved posts you’d like to add to your collection, then tap Done

instagram collections

How to create a new collection as you save posts

1. Find a post you’d like to include in your collection, tap and hold

instagram collections

2. Tap +

instagram collections

3. Enter a name for your collection, then tap Done

instagram collections

4 ways to use Instagram collections for business

1. Collect, organize, and share user-generated content (UGC)

A collection of mentions is a great place to curate new and original…

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