Businesses are now using this free technique to promote their products and services. We have compiled 5 examples of social media marketing campaigns that went viral to prove just how powerful it can be. Cadbury’s giant chocolate Facebook thumb When Cadbury’s wanted to boost their Facebook likes they decided to construct a giant Facebook thumb out of their own signature Dairy Milk bars. Aside from establishing a marketing campaign that gets the fans involved, Wilkinson Sword have created an on-going series which will bring voters back each year and remind them of their famous razors – which just so happen to be the perfect stocking filler. The facts and the results: The campaign lasted for two weeks Acquired 22,000 likes 10,000 shares Overall reach of 11 million Everyone likes a personality quiz. Since the success of the Heinz’s quiz many other food companies have gone on to use the same marketing method with huge success. Their marketing campaign awarded those who posted a selfie wearing their clothes, along with the hashtag #urbanselfie, a $10 coupon. In fact, acquiring a ‘Like’ on Facebook or new follower on Twitter is held in higher regard than unique website traffic. However, what’s most appealing about social media is that unlike other forms of online marketing – such as PPC and SEO – it’s completely free. Click here to register for FREE.”
Social media has provided marketers with some powerful new tools. They are global, potentially viral and free.
Businesses will often have entire teams dedicated to communicating with followers, and will spend a significant chunk of their budget acquiring new leads from the Internet.
From blogging to pay-per-click advertising, there are plenty of ways to establish a web presence. Most businesses will use multiple techniques in order to maximize results; however, as the years go by a new form of marketing has emerged; viral marketing.
We’ve all heard the term, “it went viral” when referring to heavily viewed YouTube videos, comedic memes and social media games. Businesses are now using this free technique to promote their products and services.
We have compiled 5 examples of social media marketing campaigns that went viral to prove just how powerful it can be.
1. Cadbury’s giant chocolate Facebook thumb
When Cadbury’s wanted to boost their Facebook likes they decided to construct a giant Facebook thumb out of their own signature Dairy Milk bars. The idea started as a thank you gesture to fans for helping them reach one million likes, but quickly went viral and led to another 40,000 followers within a short space of time. They even decided to stream a live real-time video to document the making of the thumb, which was watched by over 350,000 fans throughout the world.
Nothing draws the eye more than a mouth watering image; however, giant chocolate bars are certainly nothing new. Chocolate and Facebook are universally loved and by incorporating the thumb, Cadbury’s have cleverly managed to create an image that’s contemporary, unique and instantly recognizable.
2. WATERisLIFE’s first world complaints YouTube video
Non-profit organization WATERisLIFE created a controversial social media campaign that was inspired by humorous memes. The company – who are dedicated to bringing clean water to the third world – produced a documentary complied of clips of the underprivileged alongside captions of common complaints from the privileged. Such examples include:
- “I hate it when my phone charge won’t reach my bed.”
- “When I go to the bathroom and I forget my phone.”
- “I hate when my leather seats aren’t heated.”
- “When my mint gum makes my ice waster taste cold.”
The video was a huge success and managed to amass over one million views within the first day. The ending caption, “First world problems… aren’t problems” significantly boosted interest in their Twitter feed as followers made their own captions and posted them on social networks along with the hashtag, ‘#firstworldproblems.’
3. Wilkinson Sword’s santa claus hostage video
During the build-up to Christmas 2013, Wilkinson Sword released a hostage video featuring three elves who are arguing about whether or not they…
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