Related: 4 Marketing Strategies That Can Increase the Effectiveness of Your Email Opt-in Forms Then, you can increase website traffic with these five strategies: 1. To guest blog effectively, find businesses and websites to partner with that share a target audience and/or industry and receive enough traffic themselves to make it worthwhile. If your business has a blog, you can also interview other applicable industry experts and encourage the interviewees and their companies to share the interviews on social media and their press pages. Invest in social media. Social media is an ever-growing market for online businesses. Various social media platforms can act as both a brand builder, which will influence long-term brand loyalty and traffic, as well as immediate click-throughs and traffic. However, paid social media such as Facebook Ads are one of the cheapest forms of online advertising and can provide a strong return on investment if executed well -- the key is finding a great social media marketing company to create an effective strategy. According to HubSpot's State of Video Marketing report, 76 percent of marketers say that video content has increased traffic to their website. Although search engine optimization is effective and all businesses with an online presence should invest in it, SEO isn't the end-all, be-all when it comes to driving traffic to a professional website. By investing in social media, guest blog posts, regular email marketing, video content and digital advertising, you'll be sure to increase site traffic without the outright competition that comes with SEO keywords.
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It’s no surprise that driving traffic to your website is the key to higher conversions and increased revenue. After all, if people aren’t visiting your business online, they certainly won’t be completing ecommerce purchases.
However, it seems as though every business in 2018 has gone all-in on search engine optimization (SEO) to increase traffic to websites.
Now, SEO is an effective digital growth strategy. Google alone drove 72 percent of all global desktop search traffic to websites in the past year, according to Net Marketshare. However, as the internet grows and more companies continue fighting to rank No. 1 for the same keywords, the odds of ranking and driving enough traffic dwindle. Therefore, it’s in brands’ best interest to explore other ways of increasing site traffic.
Before marketers implement a new site traffic campaign, they should first take stock of their current traffic and analytics. Use tools such as Google Analytics and SEMRush to determine where your traffic is coming from, how long users are exploring your site, the web pages and content they enjoy the most, and when during their user journey they typically leave your site. Access to this information will empower you to create a better, stronger strategy on the channels we’ll be exploring and improve your potential click-through rates.
Related: 4 Marketing Strategies That Can Increase the Effectiveness of Your Email Opt-in Forms
Then, you can increase website traffic with these five strategies:
1. Start guest blogging.
Guest blogging on other websites achieves several goals. Firstly, it adds a boost of PR and improves your credibility as an expert in your industry and the public space. It increases brand awareness and exposes your company to new potential customers. And, as a little bonus, it does increase SEO rankings through its links back to your site (although it still isn’t the point of this article …).
To guest blog effectively, find businesses and websites to partner with that share a target audience and/or industry and receive enough traffic themselves to make it worthwhile. If your business has a blog, you can also interview other applicable industry experts and encourage the interviewees and their companies to share the interviews on social media and their press pages.
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