This offer is the one with the least commitment. The offer could be a coupon for a product or service, and it works wonders with local businesses. Short copy ad to coupon. You can also write a short copy ad, which can work just as well. This is an ad to "ungated," or free, blog content. But, the first step, which should be a simple opt-in to get a free download, is a simple ask, so the ad and landing page copy shouldn't be very long. One way I've successfully done this is by using a short 30-second clip with a text overlay highlighting the hook, and then elaborating a lot more in the long copy. To pre-frame prospects into buying my book in the next step, I made a video where I taught them the number-one lesson learned after spending an average of $600k a month on ad spend. I then offer my solution -- to get a free book so they can learn more. Product sales page There's no doubt video ads are the most powerful ad type, which is why I would encourage you to create a video that leads to your product sales page.
The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound
We’ve identified six proven Facebook offers that have worked across the board in multiple industries for our agency clients. Before I get into these respectively, I want to mention that they’re listed in reverse order of commitment. This means that No. one takes the least commitment while No. six takes the most.
1. Coupon, sweepstakes or blog
There are three ways you can craft these ads:
- Video ad to coupon. This offer is the one with the least commitment. The offer could be a coupon for a product or service, and it works wonders with local businesses.
- Short copy ad to coupon. You can also write a short copy ad, which can work just as well. What happens with coupon ads is that you’ll get massive organic brand exposure because people really engage with this type of ad content. They don’t just come into the store to redeem their offer, but they also share the coupon with their friends.
- Short copy ad to blog post. This is an ad to “ungated,” or free, blog content. Ungated just means that the visitor isn’t required to give anything in exchange for consuming the content, like their email address, their money, etc. This works very well in the short-term if you come up with the right hook, so a prospect clicks on your ad, reads your blog content and gets indoctrinated with your brand. If properly done, this can easily lead to a sale either directly or indirectly.
2. Checklist, swipe file or cheat sheet download
This type of ad has slightly more copy than other short copy ads, but it’s still considered short. The offer should be something that allows prospects to improve their lives or their businesses in some way. If you offer a downloadable PDF checklist for a lead magnet, you should also have a webinar registration page right that hits on some desires and pains. But, the first step, which should be a simple opt-in to get a free download, is a simple ask, so the ad and landing page copy shouldn’t be very long.
3. Quiz/survey funnel
When it comes to using a quiz or a survey funnel, the key is really to have a…
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