7 Writing Tips for Savvy Content Creators1. Learn from the following seven tips that I use every time I write content for a client or for a third-party publication. Do Your Research Content is more competitive that it has ever been before, and it will only continue to become harder to create stand-out content as this competition grows. When researching topics to write about, you should meet with leaders from other departments in your organization. After finishing a draft of your content, read all of your work aloud. This is particularly true when you first start writing or you start working with a new editor. Ask for Feedback Not every content creator has the luxury of working with an editor. In these scenarios, it’s best to ask for feedback from your peers or develop a group of colleagues that don’t mind reading your work. Write Every Day When I was learning how to write articles for clients, I read a grip of articles like this one—and “write every day” was a recurring tip. Sign up for the Convince & Convert ON email newsletter.
Content creators are typically interested in earning an edge on their competition. Call it sheer determination, strong work ethic, or a frantic stress from the mounting pressures of being a content marketer in today’s highly competitive market—whatever you call it, proactively learning how to improve one’s writing pays dividends in the content world.
Learn from the following seven tips that I use every time I write content for a client or for a third-party publication. Over time, you should build these tips into a routine that will expedite your content creation processes, increase your content cadence, mandate a consistent level of content quality, and help you become one of the savviest content creators.
1. Write an Outline
Whether a 400-word teaser article, a 65-page ebook, or concise landing page copy, you should always start by creating a strategic outline for your project. When you don’t fully understand the purpose of the content you’re creating (and trust me, I’m guilty of this from time to time), your writing can appear scattered or misaligned—and ultimately perform poorly. Start by picking a topic and organizing your key talking points before you commit to any significant writing time.
This rough outline will help you fine-tune your topic and stay on track as you fill in the details, but outlines are also important for team collaboration. It is much easier to change content direction and let the rest of the team know what you’re up to before you finish your project, which can save you from headaches and frustration down the road.
2. Do Your Research
Content is more competitive that it has ever been before, and it will only continue to become harder to create stand-out content as this competition grows. Fortunately, a lot of online content is rubbish—and it’s your job as a savvy content creator to sift through the junk, find valuable resources for your audience, and create more of the good stuff.
But good research goes beyond Google searches and competitive content analysis—it starts internally. When researching topics to write about, you should meet with leaders from other departments in your organization. Learn what the sales team cares about, learn what your customer success managers care about, and ultimately, learn more about what your audience, customers, or readers care about.
Rather than surveys and emails, meet with team members and customers over coffee, or schedule a phone call at the very least. These environments are more personable, thus enticing people to open up more about their challenges or opinions—all of which can inform your future content creation.