9 Live Video Techniques Businesses Can Use to Reach Their Market

9 Live Video Techniques Businesses Can Use to Reach Their Market

Host Webinars Webinars are our go-to for live videos. At any business event, let the audience see the employees and business environment live. An insight into the real interactions and functioning of the business leads to human touch and personalization, which lets people connect authentically and engage with your business in an organic manner. It’s a great way to show our audience that we’re bringing them valuable content and it also helps our audience develop a relationship with our team. Although they were virtual, they allowed people to not only connect with us during an event but connect with each other through the live chat. Every time we had an event we would go live to show the audience what they were missing out on by not attending. Launch Crowdfunding Campaigns If you are interested in conducting a crowdfunding campaign for your business, a well-produced video intro is a must. One way to use live video is to actually let your clients and customers see your work and experience your process. By allowing your market to see you and your team in action, you can make your clients feel that they actually know your work. With live video on many platforms, you can post your video so that others who missed it live can still watch it.

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As live video streaming becomes more popular, it’s important to know how to use it effectively to market your brand. To find out what works, we asked members of the Young Entrepreneur Council the following:

What is the best way to use live video for your business? Why does this approach work?

Here’s what they advise.

1. Announce Timely Messages

Live video is great for creating a time-sensitive message. They are delivered with almost a sense of urgency, as your audience might “miss out” if they don’t watch it. If you’re sharing something timely like a deal, a sale or information on something that’s highly relevant today, then a live video might be the perfect channel for you. – Baruch Labunski, Rank Secure

2. Host Webinars

Webinars are our go-to for live videos. As a rising player in the fast-evolving HR industry, we value webinar’s interactive nature for furthering prospects in the sales funnel and providing invaluable insights into customer needs. Webinars are also a great tool for establishing thought leadership and enabling a permanent knowledge library that can be reused to nurture and convert future leads. – Sean Hinton, SkyHive

3. Go Behind the Scenes

Use live videos to give behind-the-scenes access to your business to the customers. At any business event, let the audience see the employees and business environment live. An insight into the real interactions and functioning of the business leads to human touch and personalization, which lets people connect authentically and engage with your business in an organic manner. – Rahul Varshneya, BenchPoint

4. Interview Influencers

We use live videos to interview our industry’s influencers. It’s a great way to show our audience that…

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