Highly targeted micro-influencers can help your small business gain visibility, engage an audience, and promote your products. #1: Find Micro-influencers Among Your Fans If you look through your social media followers, chances are you’ll find micro-influencers who are already interested in your business or brand. Now go through your list of followers and check out the profiles of users who intrigue you. Find relevant followers who might be interested in doing promotions for your business. Look for relevant posts with a specific hashtag on Instagram or Twitter. Some of these posts may be from top influencers and some may be from micro-influencers. The user would then review your product and promote it through her profile. You can then reach out to them and engage them for a partnership. #4: Use Third-party Tools to Find People in Your Niche Manually looking through different user profiles on social media can be time-consuming and may not provide you with essential stats like retweet and reply ratios. BuzzSumo offers several types of filters to sort your search results.
Want to promote your small business on a budget?
Have you considered partnering with less famous influencers?
Highly targeted micro-influencers can help your small business gain visibility, engage an audience, and promote your products.
In this article, you’ll discover how to find and connect with micro-influencers who can promote your small business.
#1: Find Micro-influencers Among Your Fans
If you look through your social media followers, chances are you’ll find micro-influencers who are already interested in your business or brand. Promoting your business through micro-influential fans can be much more effective for these reasons:
- It will take less effort to convince them to work with you.
- Your partnership will be more authentic.
If you approach influencers who have never heard of your business, it will take some time and effort to win them over. They might be hesitant to partner with a business they’re not familiar with and might even reject the proposal altogether.
When you approach influencers who are already fans of your business, however, you won’t have to waste your breath selling your business to them. They already know and trust you. Many of them might even jump at the opportunity.
To find micro-influential fans from your existing followers, go to your Instagram profile and display all of the followers you have. Here, we’ll use Grange Restaurant & Bar in Sacramento as an example.
Now go through your list of followers and check out the profiles of users who intrigue you. The goal is to find people who have somewhere between 1,000 and 100,000 followers.
Let’s take a look at one of the restaurant’s followers: @boozehoundcc. The username is intriguing and relevant because it relates to alcohol, which is part of Grange’s business.
If you check out this user’s profile, you’ll see that he’s a bartender with more than 7,000 followers, which means he has significant reach. If you go through his posts, you can see that he regularly posts images of food and drinks from different bars and restaurants. This is a sign that he might be interested in partnering with the restaurant and promoting their menu items.
To engage with this micro-influencer, Grange could offer him free meals and discounts. In return, he would post images of his experience at their establishment. Note that you can also use this technique on Twitter.
#2: Research Hashtags to Find Influential Users
Some micro-influencers may have never heard of your business, but that doesn’t mean they won’t be interested in your products or services. Hashtag research can help you identify influential users who are already interested in products or services similar to what you offer.
These influencers are more likely to be interested in a partnership with your business. They’re also more likely to reach the right audience, making your campaign more effective.
When you choose a hashtag to research, make sure it’s specific, not generic. For example, if you’re marketing organic food products or organic meals, #organicfood is a much more effective hashtag to research than simply #food.
After you pick a relevant hashtag, search for it on Google. You’ll get results from both Instagram and Twitter. You can conduct your research on either of these platforms, but Instagram is preferable because the results are simpler.
If you check out the Instagram results, you’ll get a list of top photos using the hashtag #organicfood. The top posts are usually the ones with the most likes. So choose any one of them and see who posted the image. The idea is to find out if that user would make an ideal micro-influencer for your business.
Some of these posts may be from top influencers and some may be from micro-influencers. All you have to do is click on them and check out the users. Find out how many followers they have and what kind of posts they usually publish.
For example, let’s check out one of the posts showing up in the…
COMMENTS