What Customers Really Want from Your Facebook Page. Why you need a Facebook Page Before creating or running a Facebook Page for your business, it’s important that you understand why they’re key to your marketing success. With more than 60 million active business Facebook Pages, you need to make sure that your brand is keeping up with other businesses out there. This information helps you plan for future strategies and content—keeping your audience happy and engaged. What customers want—and expect—from your Facebook Page Contact and business information I know firsthand that one of the main reasons I visit a Facebook Page is to find the answer to a question. I find myself following a large number of brands simply because I know they post great deals, coupon codes, and giveaways. When sharing information and content, make sure it is relevant to your business and industry. Not only that, but Kissmetrics found that photos get 104 percent more comments, and 84 percent more click-throughs than posts without visuals. Facebook users and fans of brands are looking for others to share their interests with, and your Facebook Page is the perfect platform for this. According to Kissmetrics, questions posted to a Facebook Page audience will receive 100 percent more comments than regular text-based posts.
Businesses need to be able to put themselves in their customers’ shoes. By thinking like your target audience, you’re able to assess what they need, what they could do without, and what their pain points are. Then, you can tailor your marketing strategy to satisfy these needs.
As you already know, Facebook is a key arena for focusing on your customers and empathizing with their needs.
To help you figure out how to do this, we looked at the top things customers really want from your brand’s Facebook Page. But, before you get started, it’s important to understand exactly why and how a Facebook Page will help your business.
Why you need a Facebook Page
Before creating or running a Facebook Page for your business, it’s important that you understand why they’re key to your marketing success.
With more than 60 million active business Facebook Pages, you need to make sure that your brand is keeping up with other businesses out there. If a customer is trying to decide between two businesses, and one has an informative Facebook Page providing easily accessible information and the other isn’t anywhere to be found on the platform, you can bet they’ll be going with the one that made their life easier right off the bat.
Having a Facebook Page also gives your brand the insight it needs to succeed on the platform. With Page Insights, you can see how your content is performing and how your followers are (or aren’t) interacting with it.
This information helps you plan for future strategies and content—keeping your audience happy and engaged.
What customers want—and expect—from your Facebook Page
Contact and business information
I know firsthand that one of the main reasons I visit a Facebook Page is to find the answer to a question.
To cover the basics, make sure to list your business’ website, hours, contact information, and links to other social channels. If you have a variety of different phone numbers listed, ensure you have also clearly listed what each is for. There’s nothing more annoying than thinking you were calling a customer support line, to find out you’ve actually called the sales department.
Customer support
Speaking of customer support, this is one of the main reason many seek a brand’s Facebook Page. Facebook Pages offer not only an area to respond publicly to a customer’s inquiry, but a forum for one-on-one private conversations. Over 1 billion people use Facebook Messenger every month, and with it automatically integrated in every Page, it’s a powerful tool for answering customer questions.
Facebook users and businesses send over 1 billion messages to each other every month through Messenger. And yet,…
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