Seven Marketing Investments You Should Consider In The New Year. As clients and agencies convene at the start of the year, many clients are likely looking for new ideas as they design their strategies for the coming year. Below, seven Forbes Agency Council members suggest where clients should plan to invest their money this year. Video, Video, Video Video is far and away the winner when it comes to online marketing spend. Video is also great for brand engagement on social media. - David Shiffman, Brandamos, LLC 2. Integrated Digital Experiences The philosophy we share at Rhythm is there is no sustainable silver bullet. An integrated marketing approach is critical for long-term success. Customers in 2017 will be digital; be there. Invest in marketing inside.
As clients and agencies convene at the start of the year, many clients are likely looking for new ideas as they design their strategies for the coming year. Should they keep their resources allocated the same way for 2017 or should they reprioritize some resources this year? As successful agency executives, Forbes Agency Council members predict which areas are best worth clients’ time and money. Below, seven Forbes Agency Council members suggest where clients should plan to invest their money this year.
1. Video, Video, Video
Video is far and away the winner when it comes to online marketing spend. Video can help increase conversion rates on landing pages by 80%. Video is also great for brand engagement on social media. We have seen some great success on Facebook as well with average video views costing less than $0.01! – David Shiffman, Brandamos, LLC
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