6 Updates Your Content Marketing Strategy Needs in 2017. The digital landscape is cluttered with published B2B content, and savvy marketers naturally want to make a splash of their own. Don't let your content be among that (alarmingly high) percentage. Repurpose Your Existing Content Most brands recognize the importance of content marketing, but often assume they lack the resources it takes to publish regularly. Repurposing content is a great way to update your strategy without starting from scratch. Content curation and syndication allow you to republish content that may be interesting to your target audience without actually having to produce it yourself. According to research from Curata, top marketers are creating about 65 percent of their own content, curating approximately 25 percent and syndicating 10 percent. Write For Your Audience The best strategy for creating content is to consider the consumer journey. Think critically about what type of content might benefit each publication before you start writing or pitching ideas. If you’re hoping for a successful 2017, you must embrace new and better ways to engage with your target audience.
The digital landscape is cluttered with published B2B content, and savvy marketers naturally want to make a splash of their own. But consider this: 60 to 70 percent of B2B content goes unused due to a variety of factors, from disorganization to a lack of resources.
Don’t let your content be among that (alarmingly high) percentage. Here are some tips for refreshing your marketing strategy this year.
1. Repurpose Your Existing Content
Most brands recognize the importance of content marketing, but often assume they lack the resources it takes to publish regularly. Repurposing content is a great way to update your strategy without starting from scratch. By taking a closer look at the assets at your disposal, you’ll find that most of what you need is right in front of you.
Content curation and syndication allow you to republish content that may be interesting to your target audience without actually having to produce it yourself. According to research from Curata, top marketers are creating about 65 percent of their own content, curating approximately 25 percent and syndicating 10 percent. While these strategies should not be your main source of content, they can help you publish more regularly without eating up precious time or resources.
2. Stay Organized
To make the most of…
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