But, as the digital age barrels onward, video will increasingly become the primary vehicle to deliver your message online. More than anywhere in cyberspace, it’s in social media where video content is a must. Bigger initiatives intended to really wow your audience, however, may require deeper planning, production values and the help of some professionals. Getting video of moments like these are a great way to draw back the curtain and showcase your organization’s story. Humanizing your message creates a deeper connection with the viewer. A rundown of highlights from press events could work well in a Snapchat story. Once you know your targeted audience, you’ll be able to craft videos to fit the purposes of your story – and, as always, it’s that authentic business story that matters most. Supplementing your message with dynamic visuals will only help your cause. Look at the sheer amount of content on the internet. Monica Lewinsky Found Dead After A Burglary Is A... Top 7 TED Talks to Develop Your Growth Mindset... 11 Habits that Will Make You Smarter How Long Should Your YouTube Videos Be?
What do you think about this?
Those three words have led to hand-wringing and anxiety among communications professionals accustomed to the written word. But, as the digital age barrels onward, video will increasingly become the primary vehicle to deliver your message online.
Cisco estimates an overwhelming 82 percent of consumer internet traffic will be IP video traffic by 2021. More than anywhere in cyberspace, it’s in social media where video content is a must. Organizations are consistently discovering creative ways to deliver their stories, be it a Facebook Live of a seminar or a quickly created gif to get in on a trending Twitter topic.
As storytellers first, we understand the value of putting pen to paper – or fingers to keyboard, at least. But the human brain is wired for visuals, and your audience generally prefers to watch something than read about it. However, if you’ve ever encountered that popular statistic that people process visuals an astounding 60,000 times faster than text, take that number with a grain of salt.
Here are a few quick ways to get a start in producing strong video content:
- You’ve got a studio in your pocket: Most smartphones have completely capable video cameras. You’re…