Facebook is taking more steps to help video creators and publishers monetize content, while simultaneously aiming to drive a bigger audience to Watch, the site’s video hub with original content programming. In its latest announcement around video, Facebook is launching new “preview” trailers for Watch programming that will run within the News Feed. The previews will give the viewer a “quick ad” of the show, before sending them to Watch, where they can view the full episode. For video creators across the site, Facebook is moving its pre-roll video ads beyond Watch, now including pre-roll ads in search results and timelines for Pages. In addition to the preview trailers and pre-roll ad news, Facebook says it has also introduced a feature that automatically determines the ideal place for an ad break within an eligible video for its mid-roll ads. Along with the video ad updates, Facebook is launching a “Pre-Publish Brand Safety” feature that lets creators submit videos before they publish them to determine if they are eligible for monetization. By polishing up its video monetization offerings for creators and driving more of its users toward the original programming being featured on Watch, Facebook is showing its aspirations of competing with the likes of YouTube, Netflix or Hulu. MarTech delivers vendor-agnostic insights and marketing, technology and management topics designed to help you succeed. Save the date now! From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas.
Facebook is taking more steps to help video creators and publishers monetize content, while simultaneously aiming to drive a bigger audience to Watch, the site’s video hub with original content programming.
In its latest announcement around video, Facebook is launching new “preview” trailers for Watch programming that will run within the News Feed. The previews will give the viewer a “quick ad” of the show, before sending them to Watch, where they can view the full episode. Facebook says its content partners will be able to boost the Preview Trailers, targeting specific audiences and “driving more predictable tune-in” for shows.
For video creators across the site, Facebook is moving its pre-roll video ads beyond Watch, now including pre-roll ads in search results and timelines for Pages. Facebook says it’s expanding the pre-roll ad test to places on the site where users are seeking out videos: “For example, if a person searches for a show a pre-roll may play when they select the episode to watch.”
Initially, Facebook’s pre-roll video began as a test last year on Watch, but now, it will be showing up in other areas of the site as well.
In addition to the preview trailers and pre-roll ad news, Facebook says it has also introduced a feature that automatically determines the ideal place for an ad break within an eligible video for its mid-roll ads.
Along with the video ad updates, Facebook is launching a “Pre-Publish Brand Safety” feature that lets creators submit videos before they publish them to determine if they are eligible for monetization. It also…
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