Know what Google's Custom Intent Targeting can do? For most businesses, the holiday season is hands-down the most profitable time of the year. The Google advertising landscape gets particularly crowded during this season. Every successful giveaway I’ve done locally or globally has always provided a compelling future experience that the audience desperately wants.” With this piece of advice in mind, ask yourself what is the most valuable thing that will solve your audience's biggest problem and will also relate to your business. To stand out during the holiday season, try focusing on a giveaway that offers experiences and memories rather than just goods. While B2C companies tend to do very brisk business over the holidays, this time of year can actually be a slower time for the B2B industry. Utilize a power offer. However, we need to structure specific campaigns around each unique holiday vs. one overarching, nebulous “holiday” campaign. Use Google’s Custom Intent Targeting. While Google can get crowded during this season, these six tips can help you stand out from the competition.
Know what Google’s Custom Intent Targeting can do? It’s time that you learn.
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For most businesses, the holiday season is hands-down the most profitable time of the year. The National Retail Federation reports that holiday-season consumer spending has increased by more than 3 percent year-over-year since 2010 — and the growth gets more pronounced every season. With spending like that, the holidays can be a gold mine for online advertisers.
The only problem? Everybody knows that. The Google advertising landscape gets particularly crowded during this season. So, if you want to stand out, you’re going to need to get creative.
I asked several digital marketing experts for their tips on holiday advertising on Google, combined their responses with some lessons from personal experience, and excerpts from thought leaders, and condensed it all into this list of six easy tips you can use to stand out on Google during the holidays.
1. Do giveaways — just not the kind you’re thinking of.
“Businesses love to do giveaways at predictable times,” Maxwell Finn of Unicorn Innovations, told me. “Christmas, Father’s Day, Mother’s Day, Easter, Black Friday — the list never ends. Unfortunately, a lot of the time they just aren’t interesting or worth it. Every successful giveaway I’ve done locally or globally has always provided a compelling future experience that the audience desperately wants.”
With this piece of advice in mind, ask yourself what is the most valuable thing that will solve your audience’s biggest problem and will also relate to your business. With this nailed down, you can now think of all the small complementary pieces that would make that valuable thing even better.
To stand out during the holiday season, try focusing on a giveaway that offers experiences and memories rather than just goods.
2. Know exactly what the season means for your customers.
While B2C companies tend to do very brisk business over the holidays, this time of year can actually be a slower time for the B2B industry. If you sell to companies, remember that they often spend this down time researching solution providers and working on future strategy.
In these cases, the quality of your message and targeting will obviously matter a great deal more than the volume of your campaign.
If this scenario applies to your industry, ensure your marketing campaigns provide quality information to potential customers. Show them how your products or services will…
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