AI technology disrupts entire social media marketing model

AI technology disrupts entire social media marketing model. London: ‘Welikeit’, is the first Artificial Intelligent based social media management and employee engagement platform. Powered by Isla, a machine learning assistant which is set to transform the future of social media management. Signing up takes only a few minutes and costs start at just £99 per month. Isla monitors the web and social media in near real time by looking at billions of interactions from millions of authors optimising the way companies engage with their audience, twenty-four hours a day, seven days a week. welikeit has been working with a number of well known brands in closed beta for the last 12 months and currently supports Twitter, LinkedIn profiles and company pages Facebook profiles and pages, with plans to support Instagram and other networks in the next few months. welikeit is more than just the perfect tool for social marketing, its also addressing the challenges faced through the adoption of Employee Advocacy (EA), where businesses who are looking to increase exposure of their brand or product with the help of their employees. Founder Andrew Cameron-Webb, says: “In a UK Government backed study, we learnt of the huge benefits that companies can get from utilising their employees as advocates. Welikeit was created to address this issue to encourage employees to build their professional brands while promoting the company’s key values and message.” Editors Notes: Finding relevant content is one of the biggest challenges facing Marketers – 53% of marketers surveyed said that content is the biggest challenge when designing employee advocacy programs. – 53% of marketers surveyed said that content is the biggest challenge when designing employee advocacy programs.