Video Storytelling Marketing Will Go Viral in 2017

As I’ve said before, visuals are a critical component of marketing strategy. Real time streaming through channels like Facebook Live or Snapchat have helped some brands find significant success personalizing their business among users-putting a face to the company, if you will. That’s why videos, more so than many other marketing strategies, are expected to be the biggest and most important visual trend in 2017. Why Video Storytelling Works As opposed to an article or another block of text, videos have the power to create gripping, lasting memories in the minds of consumers. Here’s a perfect example of what I’m talking about: Now, I am probably not the target audience for this product as I don’t suffer from adult incontinence. However, I saw this commercial weeks ago, and still remember it in detail. Why do I remember vivid details from a commercial for a product I don’t need? Because it’s emotionally compelling and has a narrative that reinforces the product, making it stick. That’s why 51.9 percent of marketers across the world say videos have the best ROI, and why shoppers who view a video in the pre-purchase stages are 1.81 times more likely to make a purchase than non-viewers. Outsourcing video production through a freelancer or other marketing resource will ensure a certain level of quality.